Posted on September 21st, 2016 By Gina Miller
While Facebook is the LeBron James of social media, Twitter is doing its best Dirk impression and doing all it can to stay competitive and relevant.
Twitter dominates during games and events. It’s a gamechanger on gameday and a great way for all your station’s talent to engage followers on Fridays, Saturdays and Sundays during football season…and beyond. ShareRocket’s Chris Kraft confirmed what I suspected “Twitter is still the king for ‘live tweeting’ and live updates during a game”.
Twitter announced these changes in May but they recently went live to reduce the 140-character limit in certain scenarios. From Twitter’s blog:
- Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
- Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!