Perspectives

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Hot Clips: April 2016

Hot Clips: April 2016

Our latest round of Hot Clips from around the country...

EARLY PM POSITIONING (WBRC, Birmingham): using a hammer to overtly point out how things evolve between 5pm and 6pm 

TURN, SHOW & TELL (WINK, Fort Meyers): from the desk, with a clean walk, talk, show, tell and toss

BRIGHT SPOT (KMGH, Denver): a bright twist to the 7-Day forecast, highlighting the best day ahea

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How To Use Facebook Live In Your Newsroom

How To Use Facebook Live In Your Newsroom

We know that Facebook is an engagement leader and has become the first source of breaking news on social media. Facebook Live takes the social media network's capabilities to another level.

Facebook Live is a live streaming functionality which allows to users to share what’s going in their world. For news operations, it’s a powerful tool.

Facebook Live can help your content display higher in user’s news feeds. According to Facebook “Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live."

Facebook Live also allows viewers to subscribe to broadcasts, enabling them to receive notifications of a broadcast. This puts your news team, literally, in viewers purses, back pockets and backpacks.

Some stations do a Facebook Live broadcast of their news program. While this is a great behind-the-scenes initiative from a viewer’s standpoint, it can be difficult for anchors to engage with viewers during breaks because they tend to be consumed with upcoming stories.

So to incorporate additional engagement opportunities into your digital media strategy, here are five Facebook Live broadcasts you launch almost immediately.

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3 Types of Blog Posts Every Station Can Produce

3 Types of Blog Posts Every Station Can Produce

For years, news directors across the country have told reporters and anchors “You need to blog for our website.”

And that’s it. Many times, there is little or no direction offering suggestions on what to blog and why it’s important

Remember: reporters always want to know the why.

The need to blog and create engaging content for digital properties is more essential than ever as viewers search for information. Our research supports this. Not only is Facebook the leading breaking news source, it also connects, informs and entertains us.

  • 44% of viewers have used social media to get more information about a story they first saw on TV
  • 52% have followed a link to a local news website from Facebook
  • 34% agree that seeing local news on Facebook makes them more likely to tune in to local news on TV

  • Viewers want digital content. We know they’re checking their mobile devices, with 43% of viewers checking their smartphones multiple times in the morning alone. Use this to your advantage to drive traffic to your social media accounts and websites.

    Why is that smart? Well-branded station blogs can create inventory for your digital sales team. It can enhance the credibility of your reporters, producers, anchors and photographers. It also humanizes them while strengthening your brand as the multi-platform news leader in your market.

    That’s a win on all fronts.

    On to the fun stuff. Let’s focus on what to blog. Here are three types of blog posts your team can produce for your digital properties.

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    Breaking News: All-Platform Ownership

    Breaking News: All-Platform Ownership

    It can happen in an instant. It can happen when you least expect. It happened in Hesston, Kansas - just outside of Wichita last month. Three killed and 14 injured in a workplace related shooting. It was originally reported as a standoff at a home but, in fact it turned into three-scene major breaking news story and a mass shooting involving a disgruntled employee using an AK-47 semi-automatic rifle to gun down his co-workers. When this sort of story happens is your entire station ready? Do you have a simple news, digital and marketing plan that can inform and engage your community? The team at KWCH had that plan. Perhaps because of its readiness through deadly tornado coverage or breaking news coverage of stories like the plane that hit an airport building in October 2014 the team at KWCH knew how to respond. For 58 hours they field anchored live either wall-to-wall or within every newscast.

    News director Brian Gregory, director of digital Shawn Hilferty and director of creative services director Dom Gauna marshalled their teams into action. In addition to immediately dispatching an anchor to the scene along with his full staff of reporters and photographers, Brian called in people who didn’t even work for KWCH who specialized in various skills like photography. The first news crew arrived on scene minutes after the incident and before the shooter was shot and killed by police. Wall-to-wall coverage was underway on-air and in the app. But, perhaps the biggest lesson learned in the coverage of this tragedy was the power of community and how important it is to leverage your social media connections to crowdsource for information.

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    Hot Clips: March 2016

    Hot Clips: March 2016

    A new month comes with a new set of examples from around the country...

    STAYING NIMBLE (WBRC, Birmingham): what happens when severe weather threatens Super Tuesday coverage? Do this! 

    SNOWCAST APP (WKBW, Buffalo): an on-air mention about an App that can predict how much snow you'll have... in your backyard 

    FAST, FULL AM START (WBTV, Charlotte): the top of a 6am hour, filled with urgency, energy, and team

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    Hot Clips: February 2016

    Hot Clips: February 2016

    A fab-five of February Hot Clips from around the country...

    TRAFFIC SCROLL (WTOC, Savannah): a traffic reporter proves the value of live TV for real-time information

    AM TEASE URGENCY (WRC, Washington DC): an end-of-A-block tease that doesn't let-up on new information or energy

    TOUCH-SCREEN (KNXV, Phoenix): a new Live Desk example showcasing the value of a touch-screen during breaking news

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    Story Ideas - February 2016

    Story Ideas - February 2016

    At the half-way mark in February, our SmithGeiger team offers 11 potential quick-turn stories from around the country to juice your promotional and planning calendars...

    GET YOUR UNCLAIMED MONEY

    With billions of dollars up for grabs, this story exploded on social media and prompted tens of thousands of inquiries by viewers in this market.

    SEX OFFENDERS STILL ON SOCIAL MEDIA

    Some states ban sex offenders from using social media, but this investigation reveals many are still online, and authorities aren't actively tracking them.

    FITNESS TRACKER PRIVACY

    Tens of millions of people wear a Fitbit or similar technology, but the information it tracks can be used against you in court.

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    What’s Our Story: Making or Breaking Broadcast in 2016

    What’s Our Story: Making or Breaking Broadcast in 2016

    The term you hear is that “it’s all about the story you tell yourself.”

    Sports psychologists, motivational speakers, and business-book writers use the term to inspire more positive thinking - assuming you have a positive story to tell.

    What story are we telling ourselves in broadcasting in 2016? Here’s how one story goes:

    News consumers - especially younger ones - are abandoning live TV news and moving to new platforms faster than we are; our stations (and networks) are stuck in an old paradigm with people who cannot react quickly enough to change and do not understand digital.

    Let’s call this the “WE’RE ALL TOAST” story for broadcasting. (Kind of hate to write it down - but that’s how it sounds, sometimes).

    Truth is: The growth of digital is dramatic and developing digital news products is essential, but there must be a way to tell ourselves a different story. Otherwise, we should all just go work for Google.

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    It's Time to Get Real with VR in 2016

    It's Time to Get Real with VR in 2016

    Everybody is picking this to be the breakthrough year for Virtual Reality (VR) or Augmented Reality (AR) technology. At this year’s Consumer Electronics Show in Las Vegas there are more than 40 AR or VR booths showing off the best and brightest new ideas, devices and experiences. Video games and Movies may be the obvious first content creators for VR but some in the News & Marketing Business are already getting real as well!

    2015 was the year some journalists dabbled in VR and 2016 could be the year more jump in neck deep!

    • September ’15 – Frontline released their Heart of Ebola Outbreak Documentary
    • October ’15 – CNN broadcasts the Democratic Presidential Debates in VR to mixed reviews
    • November ’15 – NYT mails VR Google Cardboard headsets for their Free VR App allowing their subscribers to watch their magazine’s films
    • November ’15 – AP announces partnership with LA Times for five VR journalism projects
    • 2014 – Des Moines Register builds VR video on Farm Families for Oculus Rift

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    Facebook Live

    Facebook Live

    As you re-orient following the holidays ready to polish up and execute your 2016 news, marketing and digital strategies take note of the latest major change coming to your Facebook brand page. Facebook just made this announcement on widening your brand page capabilities by adding the LIVE component. If your page is not yet enabled it will be shortly.

    For many stations and broadcast networks this live effort has existed for verified talent pages and many of you have experimented with it using both that and Twitter’s Periscope for community event coverage or behind the scenes during newscasts. Now, it’s time to evolve out of the experimental phase and recognize that the two primary networks, Facebook and Twitter, have erased any barriers that existed between broadcaster and consumer LIVE capabilities.

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