Perspectives

Copyright 2019 by DNN Corp

 

Winter Weather: Top 5 Tactics

Winter Weather: Top 5 Tactics
Here’s the deal Mr. & Ms. TV Meteorologist, they already know the numbers.  Mr. & Ms. Traffic anchor, they’re getting loads of information about the roads on Twitter.  Before they turn on the TV local TV news viewers know more than ever…especially during Winter Weather events. 

Unlike any Winter Weather coverage ever before in the history of time, the average consumer who needs information is finding that information in the palm of the hand and from their trusted sources on social media.

With that in mind here are the Top 5 Tactics for covering Winter Weather in 2015-16:

1.      Start Coverage Sooner Rather Than Later
SmithGeiger research shows local TV news viewers want an advanced warning of all severe weather.  Many local TV News Mets are reluctant to talk about the potential for storms more than 2 or 3 days out.  “What if it doesn’t hold together?”  Guess what?  Our consumers get it, (especially the young demo).  They know weather changes and therefore the forecast will change as well.  On all platforms, tell them about the chance for winter weather 5, 7 or even 9 days out.

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The Rise of Instagram

The Rise of Instagram
Instagram’s explosive growth has led many newsrooms to wonder what is the effort that they should make with this image sharing social platform.   The fundamental question: is it worth dedicating resources to maintaining a strong and consistent presence on this social media platform vs. other platforms that generate website visits?  Given that Instagram acts as a walled garden and doesn’t offer a direct link to other newsroom properties, many news organizations have shied away from making Instagram a big effort.   

SmithGeiger has dedicated significant resources to understanding this new world of “visual social” and how Instagram can help your team grow your reach, reputation, ratings and revenue.  

The Basics
The platform was one of many photo sharing applications created in 2010.  The elegance of the design elevated the appeal of Instagram which lead to the purchase by Facebook for a billion dollars.  Since the very first days the platform has been a favorite of teens and millennials (although the mobile first experience has widened its appeal considerably) with engagement with millions of images and billions of likes every day.  Four hundred million users gives Instagram an international audience that includes many mobile consumers in your market.

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Story Ideas - Oct 2015

Story Ideas - Oct 2015

http://boston.cbslocal.com/2015/09/28/i-team-mass-road-construction-projects-not-meeting-deadlines/As you work to keep your planning calendar healthy and full headed into November, here are 10 stories from around the country designed to fit on at least one (or all) of your platforms...

INTERNET DISORDER TREATMENT

Disordered Internet use is already treated as a serious problem in some parts of the world. Now, a small but growing number of people in the U.S. are seeking help in the form of treatment centers styled after substance abuse programs.

EL NINO IN-DEPTH

We've already heard a lot about the potential for a strong El Nino. But what exactly does this mean for your local market. Put your mets front and center, and even consider a 30-minute special.

MED SPA INJURIES

Laser hair removal, Botox and chemical peels are now being done at medical spas instead of doctor’s offices. And as this industry grows, so do the numbers of injuries and lawsuits.

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HOT CLIPS: Sept-Oct 2015

HOT CLIPS: Sept-Oct 2015

Our latest round of Hot Clips comes equipped with ideas on video you might want to try on social media, teases, and even traffic...

ALTERNATE, ALTERNATE (WTOC, Savannah): upping the ante on the all-important alternate route during a traffic report

VIRTUAL STAND-UP (WXIA Atlanta): an investigative, show & tell stand-up shot in a virtual world

LIVE DESK BABY (WBRC, Birmingham): photog rushes exclusive video of a baby born at a gas station back to the newsroom, plays it on-air from the Live Desk position

LATE NEWS TEASE (WXYZ Detroit): embedding a pre-produced element inside an end-of-A-block tease 

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Are Your Fall Premiere Efforts "Pixel Perfect"?

Are Your Fall Premiere Efforts "Pixel Perfect"?
The approach of Labor Day promises more than the end of summer time activities. It signals the beginning of the fall premieres. The audience has many choices not just in what programs they might watch but where and when they might watch them. For a successful fall for a TV station, the station leadership team needs to craft a three screen plan to build anticipation, help support audience conversations and generate audience participation around key prime time programs using all the screens the audience uses.

As stations plan fall promotional efforts, we can all learn from stations that make sure they are using every one of their 16:9 pixels on their main TV signal. While many of these promotional concepts are tried and true, being aggressive and consistent with one message across all dayparts using every pixel can help make sure audiences are aware and interested in new and returning programs. While radio, cable and digital out of home buys can be valuable parts of a station’s fall premiere schedule, in today’s challenging economic conditions, it is best to look to the platforms they control. These “owned” platforms include the station’s TV signal, digital platforms and social media accounts which when combined can create a strong sense that the station has something of importance on their air.

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HOT CLIPS: August 2015

HOT CLIPS: August 2015

By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...

WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"

I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well

WORDLE (KWCH Wichita): a different, very visual way to cover a big speech

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On-Air Earthquake: How Would You Respond?

On-Air Earthquake: How Would You Respond?

Earthquakes are a part of life on the West Coast, but they're rarely captured during a live newscast. On Monday, August 17th, 5 local stations in the San Francisco DMA were on-air when a 4.0 temblor struck at 6:49a. It didn't cause any damage, but certainly prompted some interesting reactions.

We've assembled clips from each station: CLICK HERE TO WATCH

These kinds of events can be a producer's dream, or nightmare. How would you react?

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Back to School Story Ideas

Back to School Story Ideas

As you plan your Back to School coverage, here's a quick list of some stories that can help build-out your newscasts or digital efforts...

  • Which schools are the safest and which have the greatest crime issues (a set of stats that each school district generates)
  • Which schools are the highest quality and which are struggling (a set of stats that each school district generates related to No Child Left Behind)
  • Which schools pay the most (based on average salaries of school teachers, superintendents and so on)
  • Which shots are needed (a back to school health review of what is needed for each district and new health concerns this year)

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Google News Lab - A Tool for Journalists

Google News Lab - A Tool for Journalists

As we all work to provide more Digital Integration into our newscasts and look for ways to find news with immediacy, it appears Google is here to help.

Recently Google announced their new journalism project called News Lab.

In the words of Google this project is designed to:

“empower innovation at the intersection of technology and media. Our mission is to collaborate with journalists and entrepreneurs to help build the future of media. And we’re tackling this in three ways: though ensuring our tools are made available to journalists around the world (and that newsrooms know how to use them); by getting helpful Google data sets in the hands of journalists everywhere; and through programs designed to build on some of the biggest opportunities that exist in the media industry today.”

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Top 10: Back to School

Top 10: Back to School

Some of us may have dreaded going back to school after a summer of fun and flings.  But now all grown up and working in the media, we must learn to love it and own it (many parents already do!).  It's our first chance to reunite with consumers - especially those female viewers - who are getting back into routines, which is especially beneficial to the AM newscast.  As you work on a specific plan for your market, here's a top 10 list of ideas from our team at SmithGeiger...

  1. Calendar: build a master school schedule, post it, talk about it daily, and be sure everyone in the builing knows when each school district starts
  2. A-Team: be sure your mainline staff is not off during the 2-3 weeks when schools go back in session; showcase a full anchor and reporting team, especially in the AM 
  3. Weather: create school or district-specific graphics, like an hour-by-hour planner, to run on those key days and/or weeks; post those graphics to social media

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