Here’s the deal Mr. & Ms. TV Meteorologist, they already know the numbers. Mr. & Ms. Traffic anchor, they’re getting loads of information about the roads on Twitter. Before they turn on the TV local TV news viewers know more than ever…especially during Winter Weather events.
Unlike any Winter Weather coverage ever before in the history of time, the average consumer who needs information is finding that information in the palm of the hand and from their trusted sources on social media.
With that in mind here are the Top 5 Tactics for covering Winter Weather in 2015-16:1. Start Coverage Sooner Rather Than Later
SmithGeiger research shows local TV news viewers want an advanced warning of all severe weather. Many local TV News Mets are reluctant to talk about the potential for storms more than 2 or 3 days out. “What if it doesn’t hold together?” Guess what? Our consumers get it, (especially the young demo). They know weather changes and therefore the forecast will change as well. On all platforms, tell them about the chance for winter weather 5, 7 or even 9 days out.