Perspectives

Copyright 2019 by DNN Corp

 

Smart Watches? Maybe… Glance Media? Absolutely!

Smart Watches?  Maybe… Glance Media?  Absolutely!

Hardly a day goes by without the announcement of one news or media organization positioning themselves to be one of the first with an app that works on the Apple watch. This post is not about the watch so much as it is the recognition of a changing ecosystem for news and information that takes another step forward with the arrival of the watch. For while the watch might be restricted to a subset of the affluent and super connected at first, a concept called glance media is very much an essential skill for any newsroom.

Apps For The Watch
The Weather Company, Dark Sky and other weather vendors have been among the most outspoken app creators speaking about their intent to offer apps built from scratch for the Apple watch. CNN, The New York Times and even the Economist, famous for their lengthy analysis of world affairs, plans to be available in some version on this new watch. Each of these news organizations sees a value in being able to quickly alert the audience to a short update or a piece of a larger story. The ability to “tap” the audience on the wrist and draw attention to a notification without the user doing anything outside of the audience looking down is a powerful new tool in the fight for the audience’s attention.

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5 New Ways to Leverage Facebook

5 New Ways to Leverage Facebook

Keeping up with the Facebook do’s and don’ts, the algorithm tweaks and nuances and the seemingly never-ending changes, upgrades and associated app launches to the platform has become a full-time job for some people at stations these days. Facebook has recognized some of the increasing needs and challenges facing broadcasters and at least for the time being they have assembled a larger team to provide local news support for both station and talent pages. Part of the reason they are doing this is that Facebook wants your talent to have their sites “verified” so they can access the newest MENTIONS app and use that for posting.  

Heading up this effort is their strategic partnership team including Jason White and veteran journalist Liz Heron. They’ve brought aboard an internal operations specialist Reva Gaur and a small team of people to help you do a number of tasks that can otherwise seemingly take forever to get accomplished. This includes verifications which essentially lets fans know that the profile is authentic. You'll see a blue badge next to a verified Page or profile's name. These Pages and profiles may include anchors, celebrities and public figures in addition to your station page(s). They also help with user name changes, profile page migrations, imposter takedowns, page merges, access to Mentions, best practices updates and tool implementation.

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STORY IDEAS - April 2015

STORY IDEAS - April 2015

With perhaps a few pockets left on your spring planning calendars, our team at SmithGeiger offers a dozen potential story ideas headed into May...

FRONT-LOADED CONCERNS

Front-load washing machines use less energy, less water, and less detergent.  But a class action lawsuit claims the liances may be creating a big mold problem for people who own them.

9-1-1 POSTAL DELAYS

An outdated policy advises postal service employees not to call 911 first when they witness a medical emergency. An investigation has helped prompt change at the local level, but other postal centers may still be vulnerable to these delays.

POT HOLE ROAD WARRIOR

In its ongoing advocacy push for better roads in Detroit, WXYZ is now helping drivers replace their tires, deflated by endless potholes.

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HOT CLIPS: March 2015

HOT CLIPS: March 2015

We hope you enjoyed last month's debut of Hot Clips.  Let's keep the video rolling, with 5 updated examples for March...

Alert Center (WBTV Charlotte): similar to last month's Live Desk hot clip, here's a different market with different showcasing 

Morning POPical (KNXV Phoenix): an energetic way to market your AM newscast, using fresh highlights from that morning's show; a proof, image, and topical all in one

12-Pack Team Coverage (WRC Washington DC): showcasing a dozen reporters during a major snow event.

 

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March Madness: 16 Sweet Ideas

March Madness: 16 Sweet Ideas

When we think March Madness, we almost instantly envision filling-out a bracket sheet (or maybe 3). But the NCAA tournement also provides good sampling opportunities for CBS and non-CBS stations alike. Here are 16 "Sweet" ideas to consider...

1. Stream: if you're a CBS station locked into covering a hoops game, and breaking news or weather strikes (but doesn't quite meet the threshold of cutting-in to the tourney), have a quick-turn plan in place to go live on the website and mobile device.

2. Push: use mobile push notifications to alert people to any streaming news or weather coverage you might be providing during games

3. Non-CBS Advantage: knowing your competition is "stuck" in a game, don't hesitate to go all-in on breaking or weather coverage

4. Men: yep, more of them will be flowing in and out of your CBS station sample during the tournement; don't over-produce for them, but certainly push pace, highly-visual stories, etc.


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News Studio Set Design Tips

News Studio Set Design Tips

So, you’ve already selected your set vendor- or maybe you haven’t- but either way there’s plenty of heavy lifting ahead. Whether it’s SFX, Devlin or one of the other vendors you’ve got the responsibility to make sure the backbone of this set has the flexibility to last and evolve for the next five years- maybe more. One of the most important considerations involves the brand positioning for the station. If you want to make sure you gain traction in urgency and immediacy, for instance, make sure the new design ideally integrates those elements and components.

Here are three top considerations whether you’re going all in with an entirely new set and graphics or doing the proverbial “facelift” to buy you time to look less dated and to become more functional:

1. ANCHOR- Some of our research clearly points to the power of the anchor stand-up and how compelling the interactive/touchscreen TV can be as a breaking news device.
2. MORNINGS and URGENCY-As important as weather and traffic are in the morning – allowing for a team sensibility there also makes a lot of sense. More and more AM shows are including a breaking news anchor and setting.
3. INTIMACY- Whatever you do be careful that it doesn’t completely neuter the sense of intimacy some expect with anchors. Make sure you allow for the audience to feel connected to the news team.

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Oscars Tips 2015

Oscars Tips 2015

The Oscars is the annual “big story” happening live on ABC affiliates. ABC stations can think of this as not just a one night broadcast but a multiple day party across multiple platforms.

Your goal can be to grow the ratings of the Oscars but we can also look to growing the shoulder programming around the event including the morning newscast the next day as well as growth of our digital and social engagement with the audience as they watch this event with their smart phone or tablet. GMA often has one of their bigger ratings days so there is a unique opportunity to retain much of the audience to your am efforts on all screens.

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QUICK-TURN IDEAS - February 2015

QUICK-TURN IDEAS - February 2015

Half-way through February, most people are obsessed with what to get their sweetheart. Nope, not us news folks. We're most interested in what those ratings look like, and what's coming-up on your planning calendar. Here are 13 potential quick-turn stories from around the country we hope your viewers will fall in love with...

POPULAR ANTIBIOTIC KILLS MAN

The FDA is deciding whether to issue strong new warnings about potentially damaging side effects from a popular drug.

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HOT CLIPS: February 2015

HOT CLIPS: February 2015

It's certainly a favorite part of any consulting meeting: watching newscast examples from other markets.  And so, we debut SmithGeiger's Hot Clips, a monthly list of examples collected by our team from around the country.  Enjoy...

The Live Desk (KNXV Phoenix). A tool used by stations around the country. We especially like how in-the-moment and process-oriented this delivery is.

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Win Weather on All Screens - Checklist

Win Weather on All Screens - Checklist

We all know how weather is a critical part of our success in local TV news and increasingly a key ingredient in the information we offer in social and mobile. As we start 2015, we should ask ourselves if we have reviewed our three screen weather recently for how well we living up to our promises of urgency and impact that we keep in our on air news stories. If we have made a commitment to bringing the viewer the most up to the minute, live, and impactful information in the lead story, the same effort should be made with weather, which one can argue, is a never ending local breaking news story on all screens.

A check list can help the team discuss what we will do together to win weather on all screens. This series of questions are meant to help focus everyone…producer, anchor, weather, director, social media manager and digital producer… It is not just for the weather to create all this value…it is the station team.

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