The value of video, particularly short social mobile friendly videos that many call “snackables”, becomes clear as your team works across all platforms each day.
To help your team create these videos which are often consumed by smartphone users, you don’t have to look beyond the smartphone itself. As someone at the BBC described it, journalists need to go from their pocket where we keep our phones, to the pockets of today’s news consumers.
Today your smartphone is not just a high definition camera but also a video production tool and social media content creation platform. It also allows you to rethink how you cover stories, as lightweight gear that we always have with us, your team can be more nimble and less invasive in covering stories.
For these reasons leading news organizations are using smartphones to shoot, edit and share stories that connect them with their audiences around the world. From the BBC to ABC (from down under), journalists are beyond experimenting with mobile journalism, they are regularly producing stories using their smartphones that are intended for their audiences watching on smartphones.