Perspectives

Copyright 2019 by DNN Corp

 

Inauguration Coverage 2017 - Content and Concept Ideas

Inauguration Coverage 2017 - Content and Concept Ideas

Here are some content and presentation concepts for your inauguration coverage to consider.

WHO IS GOING
1. What is the official government delegation from your state that will be in attendance? Which elected officials are Trump supporters and will get the best seats?
2. Who are the influencers from your region that are going: the religious leaders, the bloggers, the local radio station or print reporters who might be part of your coverage?
3. Who are the “forgotten” people who are going; we can imagine busloads of people in red hats leaving from all points of the country to be in DC for this historic event
4. Other local or regional organizations and groups that will be going…
a. Church groups
b. Schools
c. Civic organization (Which may include veteran’s groups, abortion opponents, gun rights, and others who are enthusiastic about a Trump presidency)
d. Republican party supporters
e. Protesters (who will likely be put into special areas to protest)
f. Security teams (your local police/FBI office/Fire/National Guard etc. may be deployed to the DC area)
5. Which businesses from your region are going to be involved; business people might be going but also they might be providing t-shirts or providing food/gifts to the people at the inauguration

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Hot Clips: January 2017

Hot Clips: January 2017

Our first batch of Hot Clips in the New Year comes loaded with ideas on how to shake that holiday hangover, and leverage football's most-watched games...

Go Team (WBRC, Birmingham): wrapping-in weather, traffic and talent to get you going day or night

Eye on Everything (KNXV, Phoenix): a Live Desk that's a true working position, complete with cameras, sources, and feeds

Weather Whiplash (WXYZ, Detroit): a First 50 Seconds example loaded with urgency, power words, and overt showcasing

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10 Tools Every Journalist Needs in 2017

10 Tools Every Journalist Needs in 2017

here's no question we're asking reporters, photographers, anchors and producers to do more during the news gathering process. We're also asking them to connect with viewers more frequently on social and digital media. If they don't streamline the process or take advantage of tools that can make these tasks more manageable, the additional work can be overwhelming. It doesn't have to be.

Here is a list of tools and apps for your team to make not just mobile storytelling easier, but also their entire workflow more efficient.

Adobe Spark – this free tool helps you create graphics, web stories and animated videos quickly. The app also offers story templates to make this process quicker.

Awesome Voice Recorder – this app has multiple uses. It allows you to record interview audio on your smartphone, which is helpful for logging interviews. It also allows you to record voiceover audio. If you need to send something back to the station, this produces broadcast-quality audio.

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Hot Clips: December 2016

Hot Clips: December 2016

As we race through the final month of 2016 (wait, how did that happen?), our latest round of Hot Clips helps you finish the year strong...

Drought Drama (WBRC, Birmingham): the AM weathercaster fronts a catchy spot teasing the station's Drought Special

Storm Tracker (WAFF, Huntsville): launching a weather vehicle with (do we dare say) sponsors mentioned in the promo

Defenders (KVUE, Austin): the latest investigative positioning leaning on family, your future, and trust

What's Next (WSPA, Spartanburg): a post-election spot looking forward, heavily-loaded with localized impact language

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Election Day 2016: The Best Of

As our team at SmithGeiger watches Election Day coverage from around the country, we will be updating this post with clips and examples from news outlets covering the races everywhere...

DIGITAL POSTS:

Click below to see more examples in the full post.

 

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Hot Clips: November 2016

Hot Clips: November 2016

Our November round of Hot Clips brings a potpurri of examples from around the country, including stand-out showcasing techniques for the AM, weather, and digital components...

Local, Covering International (KOLD, Tucson): using a Live Center to capture urgency with an international story.

Future Radar Tease (WINK, Ft. Myers): using futurecast radar to concisely and impactfully tease the incoming weather system.

Live From a Boat (WECT, Wilmington): getting an on-the-water first hand look at flooding from Hurricane Matthew.

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10 Quick-Turn Story Ideas For November

10 Quick-Turn Story Ideas For November

All of a sudden it's November. With the holidays approaching and a Presidential election, it's helpful to have some quick-turn stories to help you power through this month and beyond.

Voter Selfies - is it illegal in your state to take a selfie in the voting booth? Did you know that in Texas you can't even take a photo within 100 feet of a polling station? Let your viewers know what they can and cannot do on Election Day.

Election Stress - from your friends posting their political opinions on Facebook to watching the debates, is 'election stress' really a thing? Apparently so.

How To Teach Students About The Election - whether its teaching students about fact-checking or understanding the importance of a healthy debate, the election offers a historic opportunity to teach students about the U.S. electoral process.

Holiday Airport Safety - with holiday travel season right around the corner, just how safe is your airport?

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How to Use Instagram to Promote Your Station and Engage Viewers

How to Use Instagram to Promote Your Station and Engage Viewers

While the weather is cooling down for most parts of the country, Instagram continues to be a hot topic in newsrooms from coast to coast. Instagram isn't all about #BRUNCH! photos. The popular social media network is an incredibly valuable revenue driver to, among others, the fashion, online publishing and sports industries. So how we can best leverage it in local news?

RELATED: What Twitter's Recent Changes Mean For You


The Power of Instagram

Instagram’s user base has doubled in size over the past two years with more than 500 million monthly active users; 300 million of them are active on a daily basis. Instagram is popular with women, yet its male user growth is slightly outpacing female users. 

Instagram’s users enjoy more substantial engagement. Roughly 2.2 percent of Instagram users engage with a brand. That sounds low but considers this: on Facebook engagement with brands is .2 percent. On Twitter, it’s less than .1 percent, according to Forrester.

As it relates to local news, Share Rocket has found that Instagram has eclipsed Twitter in terms of engagement and trails only Facebook.

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Balancing Local And National News

Balancing Local And National News

We all know this, right? Everybody picks a local story over a national story - if there’s a tie vote for what story leads a newscast, gets prominent play on a website/app, or gets posted on social.

It’s the rest of the hours and hours of news and digital postings that create issues. Here’s what I believe:

  • BREAKING national/int’l beats OLD LOCAL.
  • OLD LOCAL beats OLD NATIONAL/INT’L.
  • OLD NATIONAL/INT’L is a really bad thing for newscasts, but it’s everywhere.

Here’s the thinking behind these statements:

BREAKING national/int’l beats OLD LOCAL:

We have a lot of clients with LIVE DESKS/BREAKING NEWS CENTERS/ALERT CENTERS. Most started in the mornings, but now they’ve spread to afternoons, and I’ve spotted one on a competitor at 11 pm. These venues mostly report on national/int’l news.

But the question often comes up: do viewers really care about secondary stories that are not LOCAL? And the answer is NEW MATTERS. It doesn’t matter more than BIG LOCAL STORIES - but NEW MATTERS when many of the other stories in the newscast are getting old and repetitive. And the rate at which stories gets OLD is at an all-time high and growing.

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Covering Hurricane Matthew

Covering Hurricane Matthew

With Hurricane Matthew approaching, let's look at how stations are covering the storm both on-air and online. Remember this is an opportunity to connect with your viewers on every platform. Compelling graphics with detailed information are not only highly shareable but also informative. 

Change your social media headers as well as your website banner with on-brand messaging that reflects the severity of the weather situation. Have your meteorologists do the same. 

Facebook Live broadcasts can provide detailed information and engagement if your viewers are without power and can't watch your broadcast product. If your meteorologists can't answer all the questions during a live broadcast, have him or her answer them in the comments section once the broadcast has concluded.  

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