Facebook has done it again. They're changing their algorithm, again, to prioritize user content over Publisher content. Meaning, users could see more selfies, cute baby pics and brunch photos versus news headlines in their feeds. Facebook said the change is based on feedback from users and its community with the goal of ensuring users don't "miss stories from their friends". Plainly put: Facebook's success is built on keeping viewers engaged on its site. It doesn't want to become MySpace. Facebook wants to keep its users on the platform and keep them happy at the same time.
As it relates to your Page there are some important considerations. Facebook’s values state “friends and family come first". After that, Facebook research has shown that News feeds should “inform and entertain”. Facebook says that its users "value stories they consider informative" and that "people enjoy their feeds as a source of entertainment". This can, obviously mean different things to different users. For some, entertaining and informative content could mean a video featuring a recipe created by a celebrity chef. For others, it's local news, weather reports or sports discussions. Facebook admits this could affect reach and referral traffic, something stations rely on to drive users back to their websites and recruit viewers to the broadcast products.