Posted on January 15th, 2018 By Chris Archer
Unless you've been in social media solitary confinement recently, you've no doubt seen, heard, and read about the much-publicized and cringe-worthy "divorce" between Facebook and media brands. In case you somehow missed it, get caught-up here...
And while Mark Zuckerberg's announcement will certainly change the game when it comes to elevating your brand, all hope is not lost. In fact, our team has worked over the last few days to compile a new set of tactics and strategy to help you stay relevant on Facebook, while also being even more surgical on your own platforms.
If you're a full-time consulting partner with SmithGeiger, please reach out to your strategist for access to this document - and never hesitate to let us know if you have any questions.
Posted on December 13th, 2017 By Andrew Finlayson
Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?
The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.
This might become part of your breaking news tree that now includes:
Posted on March 8th, 2017 By Andrew Finlayson
Under increasing scrutiny from the press and public due to the role social media has played in recent news events including the United States election, there has been an increase in activity from Facebook to explain themselves and the role they play as many people’s “front page” of content consumption.
Facebook’s CEO Mark Zuckerberg has said that he believes in a “strong news industry” (his recent manifesto to the world is here) but while he has shown concern about the issues of fake news, he hasn’t specifically addressed the massive distribution and economic disruption created by Facebook to local publishers.
Facebook clearly would like to have quality content be a larger, not smaller part of their engagement machine going forward. To that end, they have launched a series of meetings and presentations for national and local media to explain the ways that Facebook works and wants to collaborate with news publishers. From the new head of news partnership, Campbell Brown, hosting exclusive meetings at her New York City home with media elite to the Facebook Journalism Project, Facebook is reaching out with three messages: Collaboration on new products, training and tools for journalists, and training and tools for “everyone” in an attempt to improve media literacy.
Posted on July 5th, 2016 By Gina Miller
Facebook has done it again. They're changing their algorithm, again, to prioritize user content over Publisher content. Meaning, users could see more selfies, cute baby pics and brunch photos versus news headlines in their feeds. Facebook said the change is based on feedback from users and its community with the goal of ensuring users don't "miss stories from their friends". Plainly put: Facebook's success is built on keeping viewers engaged on its site. It doesn't want to become MySpace. Facebook wants to keep its users on the platform and keep them happy at the same time.
As it relates to your Page there are some important considerations. Facebook’s values state “friends and family come first". After that, Facebook research has shown that News feeds should “inform and entertain”. Facebook says that its users "value stories they consider informative" and that "people enjoy their feeds as a source of entertainment". This can, obviously mean different things to different users. For some, entertaining and informative content could mean a video featuring a recipe created by a celebrity chef. For others, it's local news, weather reports or sports discussions. Facebook admits this could affect reach and referral traffic, something stations rely on to drive users back to their websites and recruit viewers to the broadcast products.