Perspectives

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Posts Tagged ' Weather planning'

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Preparing for Tropical Trouble – 2018 Hurricane Season 

It’s the first week of June and many of you have already seen massive rain associated with the tropics. As if you needed a wakeup call!

Here are some strategies & examples put together by the SmithGeiger team (special hat tip to Andrew Finlayson) we trust you can use to add to your 2018 Hurricane plan. Many of these thoughts will also apply to those of you who compile Severe Weather & Monsoon plans as well.

As usual, this is just a short list so contact your SmithGeiger consultant for more strategies & examples and market-specific research!

Hurricane Season Strategies:

- WEATHER IS A TEAM SPORT WITH CAPTAINS PROVIDING DIRECTION
-News & Weather personnel must be invested in the planning & execution
- Your station’s Chief Meteorologist and the weather team should be the captains who can articulate the value of your weather brand, your radar, and other tools in your weather center
- The Team & Technology are investments that your station has made in keeping your community safe.

- WEATHER LEADS THE WAY
- Make weather own it… all weather accounts have to stay tight to this story…meaning they are on top of every development, every announcement, and their social platforms are the source of the station’s main social platforms

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