Posted on August 8th, 2016 By Gina Miller
With football season here, it's time for your sports department to consider how it's providing coverage not just during sportscasts but also on digital and social media.
Consider this: Twitter will stream Thursday night NFL games on Periscope. Snapchat signed a content deal to show highlights from the Rio Olympics. Twitter will stream a weekly NBA pre-game show and another secondary show.
Sports fans expect content on social media. Your sports department is in an outstanding position to be a leader in your market to leverage content that provides unique insight, exclusive coverage, engaging pre-game, in-game and post-game experiences on both digital and social media.