Posted on May 1st, 2018 By John Culliton
Why do we inject digital references in our copy for live newscasts?
Easy answer, right? Pump up awareness for our digital platforms. Signal that our website, apps, and social media are alive and kicking all day and night. Some have gotten pretty good at blending in digital references without obliterating newscasts. Some overdo it.
ALSO: Saying, “we first told you_____on our APP at 2:30 today…” has become the 2018 way of saying we were FIRST to report a story, replacing the old version of back selling to the prior TV newscasts.
That’s was we’ve done. Here’s what we need to do next: