Perspectives

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Posts Tagged ' hurricanIrma'

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Hurricane Hot Clips: September 2017

As our team monitored various news organizations covering the storms and subequent damage, we collected several clips to help feed your future planning when it comes to big story showcasing and storytelling...

Thanks Phil (WSVN, Miami): an Irma Proof-of-Performance thanking their met

Post Hurricane Live Drive (WFTX, Fort Myers): using a station vehicle for a live tour

Met Describes Roof Damage (WINK, Fort Myers): meteorologist explains the sounds, and risks

Going Off Script for Video (WINK, Fort Myers): anchor goes off script to describe hurricane video

Anchors and Radar Background (WINK, Fort Myers): anchors story-tell about live radar on set behind them

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Hurricane & Storm Storytelling Examples

There are many different facets of a hurricane for a local news station to cover in order to keep viewers informed and safe before, during, and after a hurricane. SmithGeiger has compiled a set of examples that showcase impactful hurricane coverage both on-air and through social media.

City specific…


Close up of the track…


Slice the storm…

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15 Things We Learned from Irma and Harvey

Our hearts and thoughts are with our friends and partners who work to recover and rebuild from Hurricanes Harvey and Irma. And as our SmithGeiger team worked with stations in the path of these two massive storms, we gathered several takeaways that can help you plan for the next one...

1. TV is still very-much alive, especially when death and destruction might be on the horizon. Television still saw the majority of eyeballs during these events.

2. But the App and web were critical lifelines once power and evacuations became an issue. Stations saw huge bursts of App downloads prior to the storms, assuming they were properly and regularly teased in newscasts.

3. Where can I watch? It wasn't always 100% clear where we could watch the live stream, either on the web or App. Be sure this is super-obvious.

4. The Weather Channel is still a dominant source. This means we must always be conveying the power of our local brands and expertise.

5. Hurricanes are obviously still very hard to forecast. And it's easy for the local mets to get blamed for strength and track changes. This is why it's important to always be reminding the consumer that "we're giving you the first look at potential impact - the moment this changes, you'll be the first to know."

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