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Posts Tagged ' social media'

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Facebook Breaking News

Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?

The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.

This might become part of your breaking news tree that now includes:

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How to Use Instagram to Promote Your Station and Engage Viewers

While the weather is cooling down for most parts of the country, Instagram continues to be a hot topic in newsrooms from coast to coast. Instagram isn't all about #BRUNCH! photos. The popular social media network is an incredibly valuable revenue driver to, among others, the fashion, online publishing and sports industries. So how we can best leverage it in local news?

RELATED: What Twitter's Recent Changes Mean For You

The Power of Instagram

Instagram’s user base has doubled in size over the past two years with more than 500 million monthly active users; 300 million of them are active on a daily basis. Instagram is popular with women, yet its male user growth is slightly outpacing female users. 

Instagram’s users enjoy more substantial engagement. Roughly 2.2 percent of Instagram users engage with a brand. That sounds low but considers this: on Facebook engagement with brands is .2 percent. On Twitter, it’s less than .1 percent, according to Forrester.

As it relates to local news, Share Rocket has found that Instagram has eclipsed Twitter in terms of engagement and trails only Facebook.

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Covering Hurricane Matthew

With Hurricane Matthew approaching, let's look at how stations are covering the storm both on-air and online. Remember this is an opportunity to connect with your viewers on every platform. Compelling graphics with detailed information are not only highly shareable but also informative. 

Change your social media headers as well as your website banner with on-brand messaging that reflects the severity of the weather situation. Have your meteorologists do the same. 

Facebook Live broadcasts can provide detailed information and engagement if your viewers are without power and can't watch your broadcast product. If your meteorologists can't answer all the questions during a live broadcast, have him or her answer them in the comments section once the broadcast has concluded.  

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What Twitter's Recent Changes Mean For You

While Facebook is the LeBron James of social media, Twitter is doing its best Dirk impression and doing all it can to stay competitive and relevant.

Twitter dominates during games and events. It’s a gamechanger on gameday and a great way for all your station’s talent to engage followers on Fridays, Saturdays and Sundays during football season…and beyond. ShareRocket’s Chris Kraft confirmed what I suspected “Twitter is still the king for ‘live tweeting’ and live updates during a game”.

Twitter announced these changes in May but they recently went live to reduce the 140-character limit in certain scenarios. From Twitter’s blog:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!

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How We Covered Severe Weather On Social Media

We need to be active and aggressive on-air and online during severe weather situations. The key is providing compelling, informative content that serves our viewers, fans and followers. Find out how incorporating video, strong images with clear messaging helps us achieve that.

From Hurricane Hermine to the flooding in Baton Rouge, severe weather has dominated the headlines the last few weeks. We know that the majority of U.S. adults get their news on social media. Let's examine how local stations across the country took advantage of this to inform and engage viewers in the digital space during our recent severe weather situations.

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Digital Coverage Strategies For Football Season

With football season here, it's time for your sports department to consider how it's providing coverage not just during sportscasts but also on digital and social media.

Consider this: Twitter will stream Thursday night NFL games on Periscope. Snapchat signed a content deal to show highlights from the Rio Olympics. Twitter will stream a weekly NBA pre-game show and another secondary show.

Sports fans expect content on social media. Your sports department is in an outstanding position to be a leader in your market to leverage content that provides unique insight, exclusive coverage, engaging pre-game, in-game and post-game experiences on both digital and social media.

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Orlando Mass Shooting Social Media Image Gallery

The images we are seeing have helped tell this story, inform viewers and make a compelling statement. Please refer to this page for an updated gallery of images and social media posts.

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Facebook Topic, Timing, and Treatment

As you head into February two of your primary missions with Facebook should be to maximize engagement and effectively recruit to view. To get there you want to pay attention to the Three T’s: TOPIC, TIMING and TREATMENT.

TOPIC: Not all topics are created equal. Just because it’s in the newscast doesn’t mean it belongs on Facebook. If you spend even a moment digging around in Facebook insights you’ll likely notice what virtually every television station that carries news notices: 2/3 to 3/4 of your engagement is coming from women. While some of these will be your loyalists many will also be the often sought after female switchable - hungry for the latest news, always primed for new weather information and particularly sensitive to stories surrounding safety and security. Help them satisfy those needs by empowering them to SHARE vital information that can improve their community.

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