Perspectives

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Posts Tagged ' storytelling'

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5 Takeaways from ONA

Here are five takeaways from the 2018 Online News Association annual conference in Austin, Sept. 13-15. I’ve been to 14 of the 19 conferences held since the organization formed in 2000 and I am already looking forward to the 20th edition next year in New Orleans.

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Orlando Mass Shooting Social Media Image Gallery

The images we are seeing have helped tell this story, inform viewers and make a compelling statement. Please refer to this page for an updated gallery of images and social media posts.

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Keeping Stories Alive: Up or Out!

Do we get it? Just how quickly news gets distributed by multiple sources across multiple platforms? Yes, we know it but do we get it? Get just how fast a story—or at least its initial headline—gets old?

Do we get it? Just how quickly news gets distributed by multiple sources across multiple platforms? Yes, we know it but do we get it? Get just how fast a story—or at least its initial headline—gets old?

Not many get it; otherwise, we’d see much different behavior.


• A story from a network morning show would not run in a 4 p.m. newscast.
• A station’s news app would not have its first 10 stories be two hours or more old.
• A prime tease topical would not use the same headline from early news to sell a story.
• A late newscast would not have pacer stories that were merely a carry-over from early news.
• A morning newscast would not repeat secondary stories within a half hour of each other.
• A station would not act like they were premiering a “viral video” when it has 2 million views.

Enough with the “nots.” We were all taught it’s better to state things in the affirmative, so here goes:

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