Posted on January 12th, 2015 By Jacques Natz
As you head into February two of your primary missions with Facebook should be to maximize engagement and effectively recruit to view. To get there you want to pay attention to the Three T’s: TOPIC, TIMING and TREATMENT.
TOPIC: Not all topics are created equal. Just because it’s in the newscast doesn’t mean it belongs on Facebook. If you spend even a moment digging around in Facebook insights you’ll likely notice what virtually every television station that carries news notices: 2/3 to 3/4 of your engagement is coming from women. While some of these will be your loyalists many will also be the often sought after female switchable - hungry for the latest news, always primed for new weather information and particularly sensitive to stories surrounding safety and security. Help them satisfy those needs by empowering them to SHARE vital information that can improve their community.