Posted on July 20th, 2015 By Chris Archer
Some of us may have dreaded going back to school after a summer of fun and flings. But now all grown up and working in the media, we must learn to love it and own it (many parents already do!). It's our first chance to reunite with consumers - especially those female viewers - who are getting back into routines, which is especially beneficial to the AM newscast. As you work on a specific plan for your market, here's a top 10 list of ideas from our team at SmithGeiger...
- Calendar: build a master school schedule, post it, talk about it daily, and be sure everyone in the builing knows when each school district starts
- A-Team: be sure your mainline staff is not off during the 2-3 weeks when schools go back in session; showcase a full anchor and reporting team, especially in the AM
- Weather: create school or district-specific graphics, like an hour-by-hour planner, to run on those key days and/or weeks; post those graphics to social media