Copyright 2019 by DNN Corp


Posts Tagged 'March Madness'

We are pleased to present below all posts tagged with 'March Madness'. If you still can't find what you are looking for, try using the search box.

March Madness: 16 Sweet Ideas

When we think March Madness, we almost instantly envision filling-out a bracket sheet (or maybe 3). But the NCAA tournement also provides good sampling opportunities for CBS and non-CBS stations alike. Here are 16 "Sweet" ideas to consider...

1. Stream: if you're a CBS station locked into covering a hoops game, and breaking news or weather strikes (but doesn't quite meet the threshold of cutting-in to the tourney), have a quick-turn plan in place to go live on the website and mobile device.

2. Push: use mobile push notifications to alert people to any streaming news or weather coverage you might be providing during games

3. Non-CBS Advantage: knowing your competition is "stuck" in a game, don't hesitate to go all-in on breaking or weather coverage

4. Men: yep, more of them will be flowing in and out of your CBS station sample during the tournement; don't over-produce for them, but certainly push pace, highly-visual stories, etc.

Popular tags: