Posted on March 3rd, 2015 By Chris Archer
When we think March Madness, we almost instantly envision filling-out a bracket sheet (or maybe 3). But the NCAA tournement also provides good sampling opportunities for CBS and non-CBS stations alike. Here are 16 "Sweet" ideas to consider...
1. Stream: if you're a CBS station locked into covering a hoops game, and breaking news or weather strikes (but doesn't quite meet the threshold of cutting-in to the tourney), have a quick-turn plan in place to go live on the website and mobile device.
2. Push: use mobile push notifications to alert people to any streaming news or weather coverage you might be providing during games
3. Non-CBS Advantage: knowing your competition is "stuck" in a game, don't hesitate to go all-in on breaking or weather coverage
4. Men: yep, more of them will be flowing in and out of your CBS station sample during the tournement; don't over-produce for them, but certainly push pace, highly-visual stories, etc.