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Posts Tagged 'Social Media'

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Want Higher Engagement? Form Facebook Groups!

Amid the flurry of industry headlines regarding the Facebook algorithm changes during the first quarter of 2018 emerged a conversation around the renewed potential for news organizations to use Facebook Groups to connect with their audiences. Facebook hosted a small group of journalists at their Austin headquarters during the SXSW conference in March to take a deep dive into Groups and here are some of the learnings from that session:

The meeting began with an algorithm update: As you are likely aware, changes were made to filter out Tag baiting, Like baiting, and Share baiting; all have decreased importance on Facebook today.

The 2018 Priorities for News on Facebook:

- Trusted sources and Informative content: Prioritizing news that people have told Facebook they find informative
- Local news: 82% of people are somewhat or extremely interested in local news on Facebook
- Local + News source = local publisher (per the algorithm)

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