Perspectives

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Posts Tagged 'local news'

We are pleased to present below all posts tagged with 'local news'. If you still can't find what you are looking for, try using the search box.

The Art of a Story

Compelling local coverage. Fresh perspectives. Innovative story telling. These principles serve as the core of our training strategies designed to build audiences and drive engagement across all screens and social networks.

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5 Takeaways from ONA

Here are five takeaways from the 2018 Online News Association annual conference in Austin, Sept. 13-15. I’ve been to 14 of the 19 conferences held since the organization formed in 2000 and I am already looking forward to the 20th edition next year in New Orleans.

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Hurricane Florence: Lessons Learned

The past week has been a harrowing time for many local broadcasters and the communities they serve. Preparing for Hurricane Florence paid off for many SmithGeiger clients all across the East Coast. The lessons they learned (and will learn over the coming days) are worth review. If your station covers Hurricanes, Tornadic Weather, Wildfires, Flooding, Blizzards, or Ice Storms, we think you can find value in reviewing the following with your Weather, News, Digital, & Marketing teams.

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Top 10 App Download Keys

1. Do a paid Facebook app download campaign.
2. Mention your weather app virtues specific to hurricane related needs. This could be weather content or hurricane prep content that you have.
3. Drive the app as being powered by your team of hurricane experts. Give them specific roles they have in supporting the app experience.
4. Give mets time in the newscasts to talk about the app. Consider creating short packages/long bumps that weather team members can reference.
5. Have the apps specifically mentioned in ALL hurricane related content.
6. Encourage your staff to say they have the app and are using it right now.
7. Do more promos on air, making sure it isn’t a generic app download campaign.
8. Tell the audience that hundreds or thousands have downloaded the app to have the very latest on the tracks of storms headed our way.
9. Proof your apps in newscasts and weather including any push notifications. Mention how you are going to have this capability to warn during a hurricane.
10. Track your app downloads and talk about the focus, the different responsibilities, and the reviews you are getting each day in the AM editorial meetings.

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Facebook Breaking News

Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?


The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.

This might become part of your breaking news tree that now includes:

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User-Generated Dominance

Years from now we may all be remembering where we were August 21, 2017 for the Great American Eclipse. For those who live smack dab in the path or within driving distance this may also be remembered as the biggest day in UGC history to date. Outside of the gaggle of local and national media covering this there will be millions of people who will simultaneously send up their drones, fire up their 360 capabilities, record a video, Facetime it or just simply shoot it from their mobile devices.

Capture that magic right now! Choreograph a multi-platform plan to get a dedicated UGC militia- Eclipse watchers working for you. To get you started:

Facebook Live - Schedule a number of these in the coming days which will not only answer people’s questions about everything from how to get there, to best places to stay, to of course the eye safety angle. Make your real motive for doing these to be about acquiring UGC. Be bold and overt and ask people who are going for UGC and to share how they will be recording the moment. Your aim is to get immediate access to their footage and their reaction. Remember: there are infinitely more of them than there are of you. In addition to liking all your commenters message, find those who can be your Eclipse watchers and sign ‘em up! Consider traveling with them to observe through their eyes.

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Eclipse - Back to School Impact

Administrators from many school districts across the country have delayed the first day of school in accordance with the Total Solar Eclipse, while others are starting on that very day. Teachers will use the astronomical event as a learning moment, a time to inspire students to understand more about our solar system and atmospheric science.

Here are some examples of how they are using the event as part of their curriculum:

Students Travel to See Eclipse
www.daytondailynews.com

Teachers Request Free Eclipse Glasses
www.mashable.com

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Facebook Tactics for Your Brand

By now you should be seeing the increasing importance of social media and Facebook in particular as a key component of your daily and rating book strategy. In the words of Share Rocket President Chris Kraft “Twitter alerts, Facebook converts” a clear message about its ability to get far more engagement, stickiness and overall loyalty from your fans. SmithGeiger research indicates that for many it has become as primary as your newscasts as their first source for news. The reach you can get from not only your brand but the aggregation of your talent along with your brand can often easily outdistance the reach from on-air topicals. So, as you gear up for November, here are a few tactics for your tool box:

Facebook recruit to view- A daily plan for every newscast by both your brand and each talent associated with the show. Stay away from overt “coming up at 5…” type language. Instead, both talent and the brand are best if the content is more native to platform language that accentuates the NOW or the effort going into a story that makes it unique “At 10 we have an entirely different story than the one you may have seen at 6…” At many stations this function is increasingly under the marketing department to work closely with both the brand and talent on the timing and tone of these that should generally post in the hour before air to give it time to surface in feeds. It makes good sense to integrate this with the topical efforts so there is brand congruity.

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Are Your Fall Premiere Efforts "Pixel Perfect"?

The approach of Labor Day promises more than the end of summer time activities. It signals the beginning of the fall premieres. The audience has many choices not just in what programs they might watch but where and when they might watch them. For a successful fall for a TV station, the station leadership team needs to craft a three screen plan to build anticipation, help support audience conversations and generate audience participation around key prime time programs using all the screens the audience uses.

As stations plan fall promotional efforts, we can all learn from stations that make sure they are using every one of their 16:9 pixels on their main TV signal. While many of these promotional concepts are tried and true, being aggressive and consistent with one message across all dayparts using every pixel can help make sure audiences are aware and interested in new and returning programs. While radio, cable and digital out of home buys can be valuable parts of a station’s fall premiere schedule, in today’s challenging economic conditions, it is best to look to the platforms they control. These “owned” platforms include the station’s TV signal, digital platforms and social media accounts which when combined can create a strong sense that the station has something of importance on their air.

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