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SmithGeiger Presents Research Findings at NAB Show

SmithGeiger Presents Research Findings at NAB Show

Seth Geiger was one of the key presenters at this week’s National Association of Broadcasters Show in Las Vegas.  In addition to presenting research findings in his session “The Media Trajectory: Alignments Between Leaders and Consumers”, Seth moderated a NAB Show panel which included Dave Smith, Chris Archer, Chris Lang, John Culliton, Mark Biggs & Andrew Finlayson.

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10 Quick-Turn Targeted Special Reports for May & Beyond!

10 Quick-Turn Targeted Special Reports for May & Beyond!

1. DEBT DONATION: KIRO’s Jesse Jones partners with RIP and spends $12K to buy up $1 million in medical debt. That money helps hundreds of state residents lower their medical debt.  Since the mid-February airing the station claims it has rallied the community to help relieve $5 million in medical debt. Please read the original story and follow-up storyas the recipients started to come forward give you a taste of this advocacy consumer journalism

2. POPPIN' FOR PAIN: you pop three pills for intense post-workout soreness, two for a pre-coffee headache, a small handful for period cramps, and suddenly you’re swinging by the pharmacy for a new bottle of Advil. Plenty of people pop non-opioid analgesics — aka everyday pain meds — without a second thought. But are you doing your body more harm than good?

3. RX RELIEF: What’s the best hope to cut skyrocketing drug sticker shock? This opinion piece challenges the Democratic plan to put price controls on drugs. It presents the Dem and GOP plans to those who suffer most and puts a victim panel together with ideas on how to get relief for those who suffer most

4. POOCHES ON PATROL: Getting a home security system is one thing but if you want to add to your safety – how about a pooch? And if so, what kind of pooch is best? KGW tries a test of man’s best friend

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Hot Clips: April 2018

Hot Clips: April 2018

Our latest batch of Hot Clips features a school principal, some very effective still pics, and a monitor wall worth watching...

Monitor Magic (KNXV, Phoenix): using the big monitor wall to help showcase nationwide coverage of a story

Who Needs Video? (KGO, San Francisco): using nothing but still photos to best tell and show the emotion of this event

Morning Digital-Hybrid Proof (KOLD, Tucson): making the digital platforms top of mind in this Proof of Performance AM spot

Weather Principal (WFTV, Orlando): a school-based testimonial on the value of trust and calm as the storm approaches

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Strategies for Smart Speaker

 Strategies for Smart Speaker

Not another platform!”  I can hear you; already stretched digital teams raising legitimate concerns about asking how they can do a quality effort in this new audio command environment.  After all, media companies still have broadcast, website, mobile, social, OTT and podcasts to manage.

SmithGeiger research shows a surge of smart speaker use nationally (ask your SmithGeiger consultant for the very latest figures) and this growing audience is often seeking news, weather, traffic, and sports…the very strengths of local newsrooms through these devices. 

As someone who has five smart speakers in my home, I can testify to their utility and not just to set reminders and tell the time. The smartest of our clients have realized this opportunity and drawn on their research and our partnership to address the five challenges of any new platform. 

1.    What Does The Audience Do/Want (And Where Does That Intersect With Your Brands)?
2.    What Does The Technology Allow (Creating Skills Is No Longer A Specialist Activity)?

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Want Higher Engagement? Form Facebook Groups!

Want Higher Engagement? Form Facebook Groups!

Amid the flurry of industry headlines regarding the Facebook algorithm changes during the first quarter of 2018 emerged a conversation around the renewed potential for news organizations to use Facebook Groups to connect with their audiences. Facebook hosted a small group of journalists at their Austin headquarters during the SXSW conference in March to take a deep dive into Groups and here are some of the learnings from that session: 

The meeting began with an algorithm update: As you are likely aware, changes were made to filter out Tag baiting, Like baiting, and Share baiting; all have decreased importance on Facebook today. 

The 2018 Priorities for News on Facebook:

- Trusted sources and Informative content: Prioritizing news that people have told Facebook they find informative
- Local news: 82% of people are somewhat or extremely interested in local news on Facebook
- Local + News source = local publisher (per the algorithm)

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Hot Clips: March 2018

Hot Clips: March 2018

March brings late-winter storms and springing-ahead as part of our latest set of Hot Clips...

Boston Blizzard (WCVB, Boston): having some fun with storm fatigue in New England in these Facebook clips - example 1 and example 2

Big Board Weather (Today Show, NBC): using the monitor walls to help organize and tell the big weather story

Traffic Second-Guessing (WFTS, Tampa): why a traffic anchor shouldn't always believe the latest road reports

See Me First (WXIX, Cincinnati): combating Facebook's latest changes, here's a social video showing users how to "See These Posts First"

Don't Make Fun of Us! (WPTV, West Palm): a social video that pridefully discounts a survey calling this state the worst in the nation

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2018 Resolutions to Evolve

2018 Resolutions to Evolve

018 begins and with it comes resolutions— fresh terms and fresh thinking.  If I were in charge of media terminology, here’s what I’d suggest we change in the new year:

- Old Term: Digital First  New term: Audience First

Most stations have outgrown the fear of putting news on digital before broadcast. Most stations get it—that digital is a big deal. So, in 2018 let’s get smart and balance resources to deliver news on multiple platforms based on audience needs, habits, and lifestyles. AUDIENCE FIRST.

- Old term: Sweeps  New Term: Planning

There are still lingering strategies to support “sweeps” months. There still might be some bragging rights associated with Nov/Feb/May—but ask any director of sales in 2018 and they’ll tell you they need year-round ratings to make money. So, it’s all about PLANNING for opportunities every month of the year.

- Old term: Professional  New Term: Relatable

Being professional remains an objective for our on-air talent, but it’s simply not enough. Viewers are looking for more. More empathy, more authenticity, a greater understanding how stories affect their emotions. If it’s fake and scripted, it won’t work. But increasingly the audience wants real people, RELATABLE people on their screens.

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Top 10 TSRs - January 2018

Top 10 TSRs - January 2018

1.  Shattered Ovens - A consumer alert for all the folks with Kenmore ovens. Growing complaints over many years but still no recalls for this popular oven and the exploding glass doors.  
2. PRP Facials - Rather than putting poisonous botox in your face look younger using your own blood.  Find out from dermatologists how this growing trend is doing vs. botox.   
3. Bullying Laws - Is your school on the up and up when it comes to reporting what is really going on with bullying? It can make a difference in efforts to keep your kids safe.  
4. Dentist rip-offs - Do you really need those X-rays, special toothpaste or bite plates? Health costs are high enough without having unnecessary procedures to pay for. Empower your audience to be smarter before they open their mouths. 
5. The Daily Special - What’s really in that soup? What’s really going on in that kitchen? Surface user generated feedback to get to the bottom of what to avoid before ordering the Daily Special.    

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Infographics: Quick-Turn Audience-Friendly Content

Infographics: Quick-Turn Audience-Friendly Content

Infographics are one of the more under-utilized forms of digital content for Local TV stations.  

Here are four reasons why you should consider utilizing Infographics as part of your daily digital content offering:

1.  Easy to Understand: Research shows our digital audience is often “on the go” or in need of quick digestible content. When you visualize data news consumers can more easily understand/engage with the content.
2. Repurposing Content: Infographics can be made quickly from information or data journalists have already gathered. Timelines help news consumers remember the history/impact of the story.
3. Break up the Sameness: Pictures and video are great for you digital content but Infographics can be eye-catching because it breaks up the sameness of the layout.
4. Shareable: When the audience connects with the content, Infographics can be very shareable. Comparisons and Lists can be favorites with news consumers. With Facebook’s recent changes, local news publishers need to find as many ways as possible to create “shareable content”. 

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Facebook Changes: Now What for Newsrooms?

Facebook Changes: Now What for Newsrooms?

Unless you've been in social media solitary confinement recently, you've no doubt seen, heard, and read about the much-publicized and cringe-worthy "divorce" between Facebook and media brands. In case you somehow missed it, get caught-up here...

And while Mark Zuckerberg's announcement will certainly change the game when it comes to elevating your brand, all hope is not lost. In fact, our team has worked over the last few days to compile a new set of tactics and strategy to help you stay relevant on Facebook, while also being even more surgical on your own platforms.

If you're a full-time consulting partner with SmithGeiger, please reach out to your strategist for access to this document - and never hesitate to let us know if you have any questions.

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