Perspectives

Copyright 2018 by DNN Corp

 

Mergers, Acquisitions & You

Mergers, Acquisitions & You

All the talk of mergers and “will we be sold?” dominates a lot of brainpower lately. Most everybody you talk to is either for sale, buying somebody, or speculates if they are one or the other.

Hasn’t felt this way for a while—maybe never.

And…you begin asking yourself in most waking hours whether you’ll find threat or opportunity as things shake out. What do we hope will happen? What do we hope won’t happen?

READ MORE

Climate Change Adds to Impact of Hurricane Florence

Climate Change Adds to Impact of Hurricane Florence

As the effects of Hurricane Florence continue to be felt in the Carolinas, SmithGeiger asked Climate Central to write an article on how and why Hurricane Florence was such a different rain-maker. Climate Central is an independent organization of leading scientists and journalists researching and reporting the facts about our changing climate and its impact on the public. They provide resources for journalists covering weather and the environment. We hope you find value in reading this article and in using their work to supplement your storytelling. A lot of their material makes for great digital content with plenty of social opportunities.

READ MORE

5 TSRs - October 2018

5 TSRs - October 2018

RING A BELL - A trend is sweeping its way across schools in America to start later to give kids more opportunity to get their sleep. The state of California has now banned schools from opening before 8:30. Do an audit of your school districts. Tee up some educators, sleep specialists, students, and parents to weigh in on-air and on Facebook LIVE.

FAKE CHECK SCAM - They look real and people are cashing them, so what’s the big deal? WLS in Chicago focuses on this growing trend that is apparently duping young people more and more. Banks are cashing them and then the recipient finds out they have to return the money. The BBB, FTC, the Postal Service, and likely those within your state government are involved trying to put an end to the trend.

BUS TRACKER - Now that the kids are back in school, how do you know where they are, when they leave home, and when they jump on the bus? There’s an app for that. If your bus company hasn’t made an app available, why not? Another way for busy parents to have a little more peace of mind.

ANGEL SHOT - Is that Tinder date not going so well? Is that guy next to you giving you the creeps? There are now new ways bartenders are stepping up to make sure you’re safe or need to leave the scene. Are your bars hip to the new “angel shot” system to keep women safe?

GASLIGHTING - You may have been a victim of “gaslighting” and didn’t even know it. It happens at work. It happens in relationships. It happens in politics. What is it? How can you spot the signs? How can you avoid being “gaslighted?”

READ MORE

5 Takeaways from ONA

5 Takeaways from ONA

Here are five takeaways from the 2018 Online News Association annual conference in Austin, Sept. 13-15. I’ve been to 14 of the 19 conferences held since the organization formed in 2000 and I am already looking forward to the 20th edition next year in New Orleans.

READ MORE

Hot Clips: October 2018

Hot Clips: October 2018

Our October Hot Clips show-off a slick web layout, social whip-around, and a fire-powered start to an evening newscast...

PrePro Power (WBRC, Birmingham): using a bit of pre-production to add some visual energy to the top of a 6pm show

On Scene (ABC News): a series of digital "whips" from reporters, featured on the Facebook Watch platform

Fueling Traffic (WINK, Ft. Myers): embedding a gas price mention into a local traffic report

One Nation, Divisible (Wall Street Journal): a compelling web layout, and striking article about major social shifts in small vs. big cities

READ MORE

Hurricane Florence: Lessons Learned

Hurricane Florence: Lessons Learned

The past week has been a harrowing time for many local broadcasters and the communities they serve. Preparing for Hurricane Florence paid off for many SmithGeiger clients all across the East Coast. The lessons they learned (and will learn over the coming days) are worth review. If your station covers Hurricanes, Tornadic Weather, Wildfires, Flooding, Blizzards, or Ice Storms, we think you can find value in reviewing the following with your Weather, News, Digital, & Marketing teams.

READ MORE

Florence Hot Clips: September 2018

Florence Hot Clips: September 2018

Need some inspiration covering your next severe weather event? Our September Hot Clips showcase various newscast opens from stations in and out of the path of Hurricane Florence...

READ MORE

Top 10 App Download Keys

1. Do a paid Facebook app download campaign.
2. Mention your weather app virtues specific to hurricane related needs. This could be weather content or hurricane prep content that you have.
3. Drive the app as being powered by your team of hurricane experts. Give them specific roles they have in supporting the app experience.
4. Give mets time in the newscasts to talk about the app. Consider creating short packages/long bumps that weather team members can reference.
5. Have the apps specifically mentioned in ALL hurricane related content.
6. Encourage your staff to say they have the app and are using it right now.
7. Do more promos on air, making sure it isn’t a generic app download campaign.
8. Tell the audience that hundreds or thousands have downloaded the app to have the very latest on the tracks of storms headed our way.
9. Proof your apps in newscasts and weather including any push notifications. Mention how you are going to have this capability to warn during a hurricane.
10. Track your app downloads and talk about the focus, the different responsibilities, and the reviews you are getting each day in the AM editorial meetings.

READ MORE

Back to School

Back to School

What does back to school time mean to you and your station? For number one stations it means an exciting opportunity to connect with viewers throughout the region. While too many stations confuse back to school with features on backpacks and bus stop forecasts starting up again, smart stations realize that back to school isn’t just about the kids ending their summer break but a fundamental change to the market.

Back to school is back to five important developments that smart stations take full advantage of:

1. Back to School
Certainly there are a big set of stories to be had with back to school, ones that touch almost every part of the station from sales to news, from traffic to weather to the sports department. Smart stations realize that back to school coverage isn’t just aimed at busy parents but recognizes that schools (including colleges and universities) are big employers in the region, are one of the biggest tax spends by local governments, and a new school year speaks to key issues facing the community such as drug abuse, gun violence, and other important issues that often benefit from the station’s investigative team taking a closer look, creating stories that are timely, relevant and speak to the entire market, not just parents.

READ MORE

Top 3 ‘New Biz’ Mistakes to Avoid

Top 3 ‘New Biz’ Mistakes to Avoid

First, new business is a game of quality over quantity. When we ask our account executives for their list of “current prospects” we are often surprised to see them bring an alphabetized list of over 50 accounts.  How can a person make progress on anything if they are calling on 50 accounts!?  Instead, focus on 6-8 quality prospects at a time and put them in order of strength.   Set individual goals for each account and put outlook reminders in your calendar to accomplish certain tasks like…

1.    Cold call client
2.    Send client email
3.    Send client an article
4.    Send client research
5.    Send client a case study “sneak peek

READ MORE

Pages: Previous1234567...16NextReturn Top