Perspectives

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Chris Archer's Articles

Hot Clips: October 2018

Our October Hot Clips show-off a slick web layout, social whip-around, and a fire-powered start to an evening newscast...

PrePro Power (WBRC, Birmingham): using a bit of pre-production to add some visual energy to the top of a 6pm show

On Scene (ABC News): a series of digital "whips" from reporters, featured on the Facebook Watch platform

Fueling Traffic (WINK, Ft. Myers): embedding a gas price mention into a local traffic report

One Nation, Divisible (Wall Street Journal): a compelling web layout, and striking article about major social shifts in small vs. big cities

Florence Hot Clips: September 2018

Need some inspiration covering your next severe weather event? Our September Hot Clips showcase various newscast opens from stations in and out of the path of Hurricane Florence...

Hot Clips: August 2018

It's all about the Apps for our August Hot Clips as we move into Back-to-School mode, reminding people that we can serve them anywhere as they reignite their Fall routines...

Mini-Mornings (WWBT, Richmond): how this station's app is driven by expertise and familiar faces

Why You Need Our App (WSFA, Montgomery): no reason to be shy about how our App helped you today

App New Video Posted (KWCH, Wichita): explaining that we're constantly updating our App

The News Doesn't End (WINK, Ft Myers): the show may end, but the details keep flowing digitally

Hot Clips: July 2018

From satellites to amazing in-studio technology and voice assistants, this month's set of Hot Clips brings out the best in super-sensory storytelling...

Alexa, Open Westworld (HBO): let the promo do the talking when it comes to interacting with your in-home voice assistant.

Augmented Tornado (The Weather Channel): the most impressive use of in-studio augmented reality we've seen to date.

The Green Is Gone (KGO, San Francisco): a quick satellite comparison showing the very clear fire threat in California.

Golf Ball Sized Hail (KDVR, Denver): a live shot prop that fits the story to a tee.

Hot Clips: June 2018

The unofficial start to summer brings some sizzling Hot Clips from around the country...

Social Positive Promotable (WFTV, Orlando): using great video, audio, titles, and a happy ending to surface this shareable and watchable story

Straightforward (ABC): "no bull, no spin. Just give it to me straight" is the new sell from ABC News in this promo

Dual Monitor Toss (WINK, Ft. Myers): two anchors, setting-up and tossing to a live shot using big, bold dual monitors

Weather Hit, All 7-Day (KDVR, Denver): an entire weather hit based around the 7-day forecast

AM All-Platform Proof (KOLD, Tucson): proof of performance spot showcasing breaking news and weather on all platforms

Hot Clips: May 2018

Our May Hot Clips focus on showcasing, everything from your App to headlines, a sense of new, traffic, and even that big video wall...

Big Board Beauty (GMA): making use of every inch of the video wall to showcase and set-up two big stories

In-Show App Sell (WTOL, Toledo): instead of ending the AM newscast, they toss to their App by selling specific content on it

See Through the Fog (KABC Los Angeles): using the latest and greatest chopper technology to show traffic through the clouds

Selling All-New in a Tease (KGTV, San Diego): yes it's 6:20a, but no, we're not out of news yet

Film Strip Headlines (WMBF, Myrtle Beach): a different way to showcase your menu of stories off the top of a newscast

Hot Clips: April 2018

Our latest batch of Hot Clips features a school principal, some very effective still pics, and a monitor wall worth watching...

Monitor Magic (KNXV, Phoenix): using the big monitor wall to help showcase nationwide coverage of a story

Who Needs Video? (KGO, San Francisco): using nothing but still photos to best tell and show the emotion of this event

Morning Digital-Hybrid Proof (KOLD, Tucson): making the digital platforms top of mind in this Proof of Performance AM spot

Weather Principal (WFTV, Orlando): a school-based testimonial on the value of trust and calm as the storm approaches

Hot Clips: March 2018

March brings late-winter storms and springing-ahead as part of our latest set of Hot Clips...

Boston Blizzard (WCVB, Boston): having some fun with storm fatigue in New England in these Facebook clips - example 1 and example 2

Big Board Weather (Today Show, NBC): using the monitor walls to help organize and tell the big weather story

Traffic Second-Guessing (WFTS, Tampa): why a traffic anchor shouldn't always believe the latest road reports

See Me First (WXIX, Cincinnati): combating Facebook's latest changes, here's a social video showing users how to "See These Posts First"

Don't Make Fun of Us! (WPTV, West Palm): a social video that pridefully discounts a survey calling this state the worst in the nation

Facebook Changes: Now What for Newsrooms?

Unless you've been in social media solitary confinement recently, you've no doubt seen, heard, and read about the much-publicized and cringe-worthy "divorce" between Facebook and media brands. In case you somehow missed it, get caught-up here...

And while Mark Zuckerberg's announcement will certainly change the game when it comes to elevating your brand, all hope is not lost. In fact, our team has worked over the last few days to compile a new set of tactics and strategy to help you stay relevant on Facebook, while also being even more surgical on your own platforms.

If you're a full-time consulting partner with SmithGeiger, please reach out to your strategist for access to this document - and never hesitate to let us know if you have any questions.

Hot Clips: January 2018

The New Year brings a half-dozen new Hot Clips from around the country, including a trio of weather examples...

School Closings Hot Spots  (WTOL, Toledo): pinpointing specific weather issues around certain schools, with a nice digital reference

No-Hype Weather (WJLA, Washington DC): emphasizing weather accuracy and tone vs. sensation

Chapstick Needed (KGTV, San Diego): using consumer-focused language to help you plan your day

AM Facebook Promo (WUSA, Washington DC): a casual, off-set social media spot showcasing a new morning show

Concise Tease (World News Tonight): who says a tease needs video, or length?

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