Perspectives

Copyright 2018 by DNN Corp

 

From category archives: Blog

Revenue

Mergers, Acquisitions & You

Mergers, Acquisitions & You

All the talk of mergers and “will we be sold?” dominates a lot of brainpower lately. Most everybody you talk to is either for sale, buying somebody, or speculates if they are one or the other.

Hasn’t felt this way for a while—maybe never.

And…you begin asking yourself in most waking hours whether you’ll find threat or opportunity as things shake out. What do we hope will happen? What do we hope won’t happen?

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Top 3 ‘New Biz’ Mistakes to Avoid

Top 3 ‘New Biz’ Mistakes to Avoid

First, new business is a game of quality over quantity. When we ask our account executives for their list of “current prospects” we are often surprised to see them bring an alphabetized list of over 50 accounts.  How can a person make progress on anything if they are calling on 50 accounts!?  Instead, focus on 6-8 quality prospects at a time and put them in order of strength.   Set individual goals for each account and put outlook reminders in your calendar to accomplish certain tasks like…

1.    Cold call client
2.    Send client email
3.    Send client an article
4.    Send client research
5.    Send client a case study “sneak peek

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Holiday App Marketing

Holiday App Marketing
The value of the holidays in marketing apps is clear. The period from mid December through early January is, according to Apple, traditionally one of the most active in the app stores. During the holidays many people receive gifts of new mobile devices or iTunes/Google play gift cards. When each of those new phones, tablets or gift cards are activated, station apps can be top of mind, leading to downloads and daily activity.

The leader of the station app download effort, be it digital, news or promotion can establish the benchmark of where the app downloads and monthly active users for the family of station apps. With those numbers in mind, the station team can define new goals for growth in the weeks ahead. A strong six part plan can lead to a significant increase in app downloads and long term customer connections.

1. Look Like The Holidays
An easy starting point is to “decorate” your apps and app marketing experience with imagery and language that speaks to the holidays.

2. Leverage Your Station Inventory
Those images and promotional concepts can be offered across all platforms. Social media posts, social media ads, website ads, and promos on air can all be coordinated to give the maximum impact. With a drop in demand for TV inventory at some stations right after Christmas, there can often be an opportunity to leverage the station’s air time to help encourage downloads.

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