Perspectives

Copyright 2018 by DNN Corp

 

From category archives: Blog

Weather and Other Acts of Nature

Climate Change Adds to Impact of Hurricane Florence

Climate Change Adds to Impact of Hurricane Florence

As the effects of Hurricane Florence continue to be felt in the Carolinas, SmithGeiger asked Climate Central to write an article on how and why Hurricane Florence was such a different rain-maker. Climate Central is an independent organization of leading scientists and journalists researching and reporting the facts about our changing climate and its impact on the public. They provide resources for journalists covering weather and the environment. We hope you find value in reading this article and in using their work to supplement your storytelling. A lot of their material makes for great digital content with plenty of social opportunities.

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Hurricane Florence: Lessons Learned

Hurricane Florence: Lessons Learned

The past week has been a harrowing time for many local broadcasters and the communities they serve. Preparing for Hurricane Florence paid off for many SmithGeiger clients all across the East Coast. The lessons they learned (and will learn over the coming days) are worth review. If your station covers Hurricanes, Tornadic Weather, Wildfires, Flooding, Blizzards, or Ice Storms, we think you can find value in reviewing the following with your Weather, News, Digital, & Marketing teams.

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Florence Hot Clips: September 2018

Florence Hot Clips: September 2018

Need some inspiration covering your next severe weather event? Our September Hot Clips showcase various newscast opens from stations in and out of the path of Hurricane Florence...

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Top 10 App Download Keys

1. Do a paid Facebook app download campaign.
2. Mention your weather app virtues specific to hurricane related needs. This could be weather content or hurricane prep content that you have.
3. Drive the app as being powered by your team of hurricane experts. Give them specific roles they have in supporting the app experience.
4. Give mets time in the newscasts to talk about the app. Consider creating short packages/long bumps that weather team members can reference.
5. Have the apps specifically mentioned in ALL hurricane related content.
6. Encourage your staff to say they have the app and are using it right now.
7. Do more promos on air, making sure it isn’t a generic app download campaign.
8. Tell the audience that hundreds or thousands have downloaded the app to have the very latest on the tracks of storms headed our way.
9. Proof your apps in newscasts and weather including any push notifications. Mention how you are going to have this capability to warn during a hurricane.
10. Track your app downloads and talk about the focus, the different responsibilities, and the reviews you are getting each day in the AM editorial meetings.

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Preparing for Tropical Trouble – 2018 Hurricane Season 

Preparing for Tropical Trouble – 2018 Hurricane Season 

It’s the first week of June and many of you have already seen massive rain associated with the tropics. As if you needed a wakeup call!

Here are some strategies & examples put together by the SmithGeiger team (special hat tip to Andrew Finlayson) we trust you can use to add to your 2018 Hurricane plan. Many of these thoughts will also apply to those of you who compile Severe Weather & Monsoon plans as well.

As usual, this is just a short list so contact your SmithGeiger consultant for more strategies & examples and market-specific research!

Hurricane Season Strategies:

- WEATHER IS A TEAM SPORT WITH CAPTAINS PROVIDING DIRECTION
-News & Weather personnel must be invested in the planning & execution
- Your station’s Chief Meteorologist and the weather team should be the captains who can articulate the value of your weather brand, your radar, and other tools in your weather center
- The Team & Technology are investments that your station has made in keeping your community safe.

- WEATHER LEADS THE WAY
- Make weather own it… all weather accounts have to stay tight to this story…meaning they are on top of every development, every announcement, and their social platforms are the source of the station’s main social platforms

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Hot Clips: January 2018

Hot Clips: January 2018

The New Year brings a half-dozen new Hot Clips from around the country, including a trio of weather examples...

School Closings Hot Spots  (WTOL, Toledo): pinpointing specific weather issues around certain schools, with a nice digital reference

No-Hype Weather (WJLA, Washington DC): emphasizing weather accuracy and tone vs. sensation

Chapstick Needed (KGTV, San Diego): using consumer-focused language to help you plan your day

AM Facebook Promo (WUSA, Washington DC): a casual, off-set social media spot showcasing a new morning show

Concise Tease (World News Tonight): who says a tease needs video, or length?

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Hot Clips: December 2017

Hot Clips: December 2017

Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...

Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download

Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device

Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level

Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market

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Hot Clips: October 2017

Hot Clips: October 2017

Our latest set of Hot Clips starts with the initial coverage of the horrific mass shooting in Las Vegas, and includes some updated Hurricane Irma Images and POP spots...

Vegas Shooting ND Phoner (KTNV, Las Vegas): the ABC-affiliate News Director, also a former reporter, calls-in to set up the scene while heading to the station

Wall of Victims (WWBT, Richmond): using the giant video wall to remember the Vegas shooting victims during a 6am show open

Irma Neighbors (WPTV, West Palm): using their ongoing This Is Home campaign to showcase how their South Florida community came together during Hurricane Irma

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In Irma’s Path: Top Takeaways from a Fort Myers ND

In Irma’s Path: Top Takeaways from a Fort Myers ND

WINK TV’s veteran news director Tom Doerr and his team planned many days out to cover all the anticipated eventualities. Top of mind in all of their planning was safety and the lives of his staff. Here are Tom’s top takeaways:

SAFETY:

- Stress safety first at all times. Look out for each other!

- Make sure field crews have a safe place to shield themselves at the height of the hurricane.

- Have an emergency fall-back location if primary fails.

- Take care of all your equipment by protecting it from the elements. That includes transportation. The best place for news cars is concrete parking structures at least one story high. Park microwave and sat trucks in locations that block the wind. Large buildings are best.

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Hurricane Hot Clips: September 2017

Hurricane Hot Clips: September 2017

As our team monitored various news organizations covering the storms and subequent damage, we collected several clips to help feed your future planning when it comes to big story showcasing and storytelling...

Thanks Phil (WSVN, Miami): an Irma Proof-of-Performance thanking their met

Post Hurricane Live Drive (WFTX, Fort Myers): using a station vehicle for a live tour

Met Describes Roof Damage (WINK, Fort Myers): meteorologist explains the sounds, and risks

Going Off Script for Video (WINK, Fort Myers): anchor goes off script to describe hurricane video

Anchors and Radar Background (WINK, Fort Myers): anchors story-tell about live radar on set behind them

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