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We are pleased to present below all posts archived in 'October 2015'. If you still can't find what you are looking for, try using the search box.
Do we get it? Just how quickly news gets distributed by multiple sources across multiple platforms? Yes, we know it but do we get it? Get just how fast a story—or at least its initial headline—gets old?
Do we get it? Just how quickly news gets distributed by multiple sources across multiple platforms? Yes, we know it but do we get it? Get just how fast a story—or at least its initial headline—gets old?Not many get it; otherwise, we’d see much different behavior.• A story from a network morning show would not run in a 4 p.m. newscast.• A station’s news app would not have its first 10 stories be two hours or more old.• A prime tease topical would not use the same headline from early news to sell a story.• A late newscast would not have pacer stories that were merely a carry-over from early news.• A morning newscast would not repeat secondary stories within a half hour of each other.• A station would not act like they were premiering a “viral video” when it has 2 million views.Enough with the “nots.” We were all taught it’s better to state things in the affirmative, so here goes:
By now you should be seeing the increasing importance of social media and Facebook in particular as a key component of your daily and rating book strategy. In the words of Share Rocket President Chris Kraft “Twitter alerts, Facebook converts” a clear message about its ability to get far more engagement, stickiness and overall loyalty from your fans. SmithGeiger research indicates that for many it has become as primary as your newscasts as their first source for news. The reach you can get from not only your brand but the aggregation of your talent along with your brand can often easily outdistance the reach from on-air topicals. So, as you gear up for November, here are a few tactics for your tool box:
Facebook recruit to view- A daily plan for every newscast by both your brand and each talent associated with the show. Stay away from overt “coming up at 5…” type language. Instead, both talent and the brand are best if the content is more native to platform language that accentuates the NOW or the effort going into a story that makes it unique “At 10 we have an entirely different story than the one you may have seen at 6…” At many stations this function is increasingly under the marketing department to work closely with both the brand and talent on the timing and tone of these that should generally post in the hour before air to give it time to surface in feeds. It makes good sense to integrate this with the topical efforts so there is brand congruity.
http://boston.cbslocal.com/2015/09/28/i-team-mass-road-construction-projects-not-meeting-deadlines/As you work to keep your planning calendar healthy and full headed into November, here are 10 stories from around the country designed to fit on at least one (or all) of your platforms...
INTERNET DISORDER TREATMENT
Disordered Internet use is already treated as a serious problem in some parts of the world. Now, a small but growing number of people in the U.S. are seeking help in the form of treatment centers styled after substance abuse programs.
EL NINO IN-DEPTH
We've already heard a lot about the potential for a strong El Nino. But what exactly does this mean for your local market. Put your mets front and center, and even consider a 30-minute special.
MED SPA INJURIES
Laser hair removal, Botox and chemical peels are now being done at medical spas instead of doctor’s offices. And as this industry grows, so do the numbers of injuries and lawsuits.