Perspectives

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From monthly archives: November 2015

We are pleased to present below all posts archived in 'November 2015'. If you still can't find what you are looking for, try using the search box.

Story Ideas: November 2015

Story Ideas: November 2015

Even with your November plan running on all cylinders, it never hurts to have a few additives ready to pour into the story engine.  Here are 10 potential quick-turn ideas collected by our team at SmithGeiger...

BOARDING PASS WARNING

Be careful what you do with your used boarding passes.  Identity thieves love what they can find on them.

HOTEL SAFE LOOPHOLES

That hotel in-room lock-box certainly provides peace of mind.  But just how safe... are these safes?

ODOMETER ROLLBACK CONCERN

If you thought those electronic odometers were tamper-proof, some drivers are quickly finding out that's far from the case.

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HOT CLIPS: November 2015

HOT CLIPS: November 2015

What will get an increasingly distracted viewer to look-up at the big-screen?  Our latest round of Hot Clips provides 5 potential examples... 

TEASING TWO-SCREENS (KSAZ, Phoenix): an in-studio tease using Facebook live

RIGHT NOW RE-BOOT (WESH, Orlando): using, bold urgent showcasing as a quick restart in the AM

VIRTUAL FLOODING (The Weather Channel): a new augmented reality example helping add perspective on flooding

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