Perspectives

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From monthly archives: February 2015

We are pleased to present below all posts archived in 'February 2015'. If you still can't find what you are looking for, try using the search box.

Oscars Tips 2015

Oscars Tips 2015

The Oscars is the annual “big story” happening live on ABC affiliates. ABC stations can think of this as not just a one night broadcast but a multiple day party across multiple platforms.

Your goal can be to grow the ratings of the Oscars but we can also look to growing the shoulder programming around the event including the morning newscast the next day as well as growth of our digital and social engagement with the audience as they watch this event with their smart phone or tablet. GMA often has one of their bigger ratings days so there is a unique opportunity to retain much of the audience to your am efforts on all screens.

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QUICK-TURN IDEAS - February 2015

QUICK-TURN IDEAS - February 2015

Half-way through February, most people are obsessed with what to get their sweetheart. Nope, not us news folks. We're most interested in what those ratings look like, and what's coming-up on your planning calendar. Here are 13 potential quick-turn stories from around the country we hope your viewers will fall in love with...

POPULAR ANTIBIOTIC KILLS MAN

The FDA is deciding whether to issue strong new warnings about potentially damaging side effects from a popular drug.

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HOT CLIPS: February 2015

HOT CLIPS: February 2015

It's certainly a favorite part of any consulting meeting: watching newscast examples from other markets.  And so, we debut SmithGeiger's Hot Clips, a monthly list of examples collected by our team from around the country.  Enjoy...

The Live Desk (KNXV Phoenix). A tool used by stations around the country. We especially like how in-the-moment and process-oriented this delivery is.

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