Perspectives

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From monthly archives: March 2015

We are pleased to present below all posts archived in 'March 2015'. If you still can't find what you are looking for, try using the search box.

Process Journalism: A Key to Success/Survival

Process Journalism: A Key to Success/Survival

In an effort to meet the ever-changing needs of News Consumers in a fast-paced, high-tech world, Local TV News (among others) has embraced a different kind of Journalism. The first use of the term “Process Journalism” is credited to Jeff Jarvis a former newspaper journalist turned professor in New York.


The terms Process Storytelling and Process Journalism are often confused. They have very different origins and very different definitions:

  1. Process Storytelling: Used for years (pre-internet) to describe the practice of reporters writing more about the details of a meeting than the story viewers would find impactful. Reporters diving into this kind of process storytelling interview officials as the key sources instead of hearing from “real people” affected by the content of the meeting.
  2. Process Journalism: Phrase made common by digital journalists. It refers to telling the story as it happens; not necessarily waiting for “a complete” story. For Local TV journalists, Process Journalism will span different platforms. The storytelling may start in the social space, move to a dot-com page and on to TV. Process Journalism can be thought of as “News in Real Time”.

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Late News Weather for May Sweeps

Late News Weather for May Sweeps

Weather. It’s May sweeps again – severe weather season in many parts of the country is already upon us. Weather. How much more is there that we can say about weather? Weather. In your planning for sweeps have you brought together news managers and weather teams to talk about how weather will recruit viewers and drive ratings in May – especially to late news?

As a SmithGeiger client you certainly have known for some time that weather is the number one reason for watching local news. But did you also know that weather now is one of the main reasons for changing the channel or turning off the TV? In many cases, weather is the number one cause of repetition in our local newscasts from daypart to daypart. This means viewers will actually turn the channel to see what the other meteorologists have to say. Do your viewers see the same weathercast in late news they saw at 6 p.m.? If so, you are in danger of creating an ejection point at a critical juncture in the newscast.

As you prepare for the May rating period – we believe one strategic move you should make is to take time to look at what you are going to do to win late news weather. More than likely it is time to recalculate how we present late news weather.

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Smart Watches? Maybe… Glance Media? Absolutely!

Smart Watches?  Maybe… Glance Media?  Absolutely!

Hardly a day goes by without the announcement of one news or media organization positioning themselves to be one of the first with an app that works on the Apple watch. This post is not about the watch so much as it is the recognition of a changing ecosystem for news and information that takes another step forward with the arrival of the watch. For while the watch might be restricted to a subset of the affluent and super connected at first, a concept called glance media is very much an essential skill for any newsroom.

Apps For The Watch
The Weather Company, Dark Sky and other weather vendors have been among the most outspoken app creators speaking about their intent to offer apps built from scratch for the Apple watch. CNN, The New York Times and even the Economist, famous for their lengthy analysis of world affairs, plans to be available in some version on this new watch. Each of these news organizations sees a value in being able to quickly alert the audience to a short update or a piece of a larger story. The ability to “tap” the audience on the wrist and draw attention to a notification without the user doing anything outside of the audience looking down is a powerful new tool in the fight for the audience’s attention.

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5 New Ways to Leverage Facebook

5 New Ways to Leverage Facebook

Keeping up with the Facebook do’s and don’ts, the algorithm tweaks and nuances and the seemingly never-ending changes, upgrades and associated app launches to the platform has become a full-time job for some people at stations these days. Facebook has recognized some of the increasing needs and challenges facing broadcasters and at least for the time being they have assembled a larger team to provide local news support for both station and talent pages. Part of the reason they are doing this is that Facebook wants your talent to have their sites “verified” so they can access the newest MENTIONS app and use that for posting.  

Heading up this effort is their strategic partnership team including Jason White and veteran journalist Liz Heron. They’ve brought aboard an internal operations specialist Reva Gaur and a small team of people to help you do a number of tasks that can otherwise seemingly take forever to get accomplished. This includes verifications which essentially lets fans know that the profile is authentic. You'll see a blue badge next to a verified Page or profile's name. These Pages and profiles may include anchors, celebrities and public figures in addition to your station page(s). They also help with user name changes, profile page migrations, imposter takedowns, page merges, access to Mentions, best practices updates and tool implementation.

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STORY IDEAS - April 2015

STORY IDEAS - April 2015

With perhaps a few pockets left on your spring planning calendars, our team at SmithGeiger offers a dozen potential story ideas headed into May...

FRONT-LOADED CONCERNS

Front-load washing machines use less energy, less water, and less detergent.  But a class action lawsuit claims the liances may be creating a big mold problem for people who own them.

9-1-1 POSTAL DELAYS

An outdated policy advises postal service employees not to call 911 first when they witness a medical emergency. An investigation has helped prompt change at the local level, but other postal centers may still be vulnerable to these delays.

POT HOLE ROAD WARRIOR

In its ongoing advocacy push for better roads in Detroit, WXYZ is now helping drivers replace their tires, deflated by endless potholes.

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HOT CLIPS: March 2015

HOT CLIPS: March 2015

We hope you enjoyed last month's debut of Hot Clips.  Let's keep the video rolling, with 5 updated examples for March...

Alert Center (WBTV Charlotte): similar to last month's Live Desk hot clip, here's a different market with different showcasing 

Morning POPical (KNXV Phoenix): an energetic way to market your AM newscast, using fresh highlights from that morning's show; a proof, image, and topical all in one

12-Pack Team Coverage (WRC Washington DC): showcasing a dozen reporters during a major snow event.

 

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March Madness: 16 Sweet Ideas

March Madness: 16 Sweet Ideas

When we think March Madness, we almost instantly envision filling-out a bracket sheet (or maybe 3). But the NCAA tournement also provides good sampling opportunities for CBS and non-CBS stations alike. Here are 16 "Sweet" ideas to consider...

1. Stream: if you're a CBS station locked into covering a hoops game, and breaking news or weather strikes (but doesn't quite meet the threshold of cutting-in to the tourney), have a quick-turn plan in place to go live on the website and mobile device.

2. Push: use mobile push notifications to alert people to any streaming news or weather coverage you might be providing during games

3. Non-CBS Advantage: knowing your competition is "stuck" in a game, don't hesitate to go all-in on breaking or weather coverage

4. Men: yep, more of them will be flowing in and out of your CBS station sample during the tournement; don't over-produce for them, but certainly push pace, highly-visual stories, etc.


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News Studio Set Design Tips

News Studio Set Design Tips

So, you’ve already selected your set vendor- or maybe you haven’t- but either way there’s plenty of heavy lifting ahead. Whether it’s SFX, Devlin or one of the other vendors you’ve got the responsibility to make sure the backbone of this set has the flexibility to last and evolve for the next five years- maybe more. One of the most important considerations involves the brand positioning for the station. If you want to make sure you gain traction in urgency and immediacy, for instance, make sure the new design ideally integrates those elements and components.

Here are three top considerations whether you’re going all in with an entirely new set and graphics or doing the proverbial “facelift” to buy you time to look less dated and to become more functional:

1. ANCHOR- Some of our research clearly points to the power of the anchor stand-up and how compelling the interactive/touchscreen TV can be as a breaking news device.
2. MORNINGS and URGENCY-As important as weather and traffic are in the morning – allowing for a team sensibility there also makes a lot of sense. More and more AM shows are including a breaking news anchor and setting.
3. INTIMACY- Whatever you do be careful that it doesn’t completely neuter the sense of intimacy some expect with anchors. Make sure you allow for the audience to feel connected to the news team.

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