Perspectives

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From monthly archives: April 2015

We are pleased to present below all posts archived in 'April 2015'. If you still can't find what you are looking for, try using the search box.

Sustained Urgency: An AM Mandate

Sustained Urgency: An AM Mandate

To produce a morning newscast in 2015 - think two thoughts that are NEW to this moment in time.

  • The first screen the majority of viewers wake up to is their smartphone.
  • Viewers believe UPDATES ON ALL STORIES is of equal importance to Breaking News (a discovery first noted recently by SG research VP, Tony Calfo).

These two thoughts are connected: The more viewers get information from digital sources, the more it makes them expect even more updating from TV news - throughout the entire broadcast. It’s true in all day parts but particularly acute in the morning as a result of the smartphone being the first screen.

The findings have led to coin the phrase, SUSTAINED URGENCY, and it carries with it clear implications:

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HOT CLIPS: April 2015

HOT CLIPS: April 2015

Here's your early-spring helping of Hot Clips from our team at SmithGeiger. This month, we offer you 5 examples from newsrooms around the country...

Air & Ground Attack (WCPO Cincinnati): using a chopper and mobile phone side-by-side to cover a carjacking, first on the scene from both angles

Humanized Live Desk (KNSD San Diego): adding emotion to a Live Desk toss and hit, adding a human touch to a typically urgency-based segment

Urgent 6:30am Open (WPTV West Palm Beach): blending urgency and impactful language to kick-off a 6:30a segment loaded with energy 

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