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We are pleased to present below all posts archived in 'April 2015'. If you still can't find what you are looking for, try using the search box.
To produce a morning newscast in 2015 - think two thoughts that are NEW to this moment in time.
These two thoughts are connected: The more viewers get information from digital sources, the more it makes them expect even more updating from TV news - throughout the entire broadcast. It’s true in all day parts but particularly acute in the morning as a result of the smartphone being the first screen.
The findings have led to coin the phrase, SUSTAINED URGENCY, and it carries with it clear implications:
Here's your early-spring helping of Hot Clips from our team at SmithGeiger. This month, we offer you 5 examples from newsrooms around the country...
Air & Ground Attack (WCPO Cincinnati): using a chopper and mobile phone side-by-side to cover a carjacking, first on the scene from both angles
Humanized Live Desk (KNSD San Diego): adding emotion to a Live Desk toss and hit, adding a human touch to a typically urgency-based segment
Urgent 6:30am Open (WPTV West Palm Beach): blending urgency and impactful language to kick-off a 6:30a segment loaded with energy