Perspectives

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From monthly archives: June 2015

We are pleased to present below all posts archived in 'June 2015'. If you still can't find what you are looking for, try using the search box.

The Power of Prayer

The Power of Prayer

In some of our local news research, we've recently been asking people what they thought about in their lives (beyond news). One of the highest scoring categories was “…a closer relationship with God.”

The finding, a little bit of a surprise, prompted questions about whether certain religious stories might stir up some ratings (realizing a Pew study from May showed people retreating from organized religion). Aftera all, cable and network programs have found success in this area, too.

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Top 7 for Summer

Top 7 for Summer

Ah, yes, summer.  A steady stream of sunny days... and vacation requests.  It's tempting for newsrooms to fall into a bit of a lull, but in fact, these months can give you a chance to accomplish quite a bit.  Our team at SmithGeiger has assembled a Top 7 List of tasks you may want to add to your plans...

  1. Act Like It's May: most importantly, the most effective news organizations never let-on to their audience (or staffers) that one month is more important than other.  Staying consistent and energetic while your competition is taking a break can win you ratings, switchables, and loyalists.
  2. Do a TV Blackout: form a committee, and tell them they can only consume your news product on their digital platforms for an entire 24-hour period.  You might be surprised what you find, or don't.
  3. Experiment: want to try out a new or relatively risky segment idea or showcasing tool?  Now's the time, especially on or around the 4th of July when viewer levels tend to be at their lowest.

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