Perspectives

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From monthly archives: July 2015

We are pleased to present below all posts archived in 'July 2015'. If you still can't find what you are looking for, try using the search box.

Back to School Story Ideas

Back to School Story Ideas

As you plan your Back to School coverage, here's a quick list of some stories that can help build-out your newscasts or digital efforts...

  • Which schools are the safest and which have the greatest crime issues (a set of stats that each school district generates)
  • Which schools are the highest quality and which are struggling (a set of stats that each school district generates related to No Child Left Behind)
  • Which schools pay the most (based on average salaries of school teachers, superintendents and so on)
  • Which shots are needed (a back to school health review of what is needed for each district and new health concerns this year)

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Google News Lab - A Tool for Journalists

Google News Lab - A Tool for Journalists

As we all work to provide more Digital Integration into our newscasts and look for ways to find news with immediacy, it appears Google is here to help.

Recently Google announced their new journalism project called News Lab.

In the words of Google this project is designed to:

“empower innovation at the intersection of technology and media. Our mission is to collaborate with journalists and entrepreneurs to help build the future of media. And we’re tackling this in three ways: though ensuring our tools are made available to journalists around the world (and that newsrooms know how to use them); by getting helpful Google data sets in the hands of journalists everywhere; and through programs designed to build on some of the biggest opportunities that exist in the media industry today.”

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Top 10: Back to School

Top 10: Back to School

Some of us may have dreaded going back to school after a summer of fun and flings.  But now all grown up and working in the media, we must learn to love it and own it (many parents already do!).  It's our first chance to reunite with consumers - especially those female viewers - who are getting back into routines, which is especially beneficial to the AM newscast.  As you work on a specific plan for your market, here's a top 10 list of ideas from our team at SmithGeiger...

  1. Calendar: build a master school schedule, post it, talk about it daily, and be sure everyone in the builing knows when each school district starts
  2. A-Team: be sure your mainline staff is not off during the 2-3 weeks when schools go back in session; showcase a full anchor and reporting team, especially in the AM 
  3. Weather: create school or district-specific graphics, like an hour-by-hour planner, to run on those key days and/or weeks; post those graphics to social media

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HOT CLIPS - July 2015

HOT CLIPS - July 2015

In keeping with our Back to School theme, here are this month's selection of Hot Clips from the SmithGeiger archives...

MORE IN THE MORNING (KCTV Kansas City): getting back into your morning routine with this team

GOOD STARTS HERE (WBZ Boston): minute-by-minute, transparent approach to the AM news

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