Perspectives

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From monthly archives: August 2015

We are pleased to present below all posts archived in 'August 2015'. If you still can't find what you are looking for, try using the search box.

Are Your Fall Premiere Efforts "Pixel Perfect"?

Are Your Fall Premiere Efforts "Pixel Perfect"?
The approach of Labor Day promises more than the end of summer time activities. It signals the beginning of the fall premieres. The audience has many choices not just in what programs they might watch but where and when they might watch them. For a successful fall for a TV station, the station leadership team needs to craft a three screen plan to build anticipation, help support audience conversations and generate audience participation around key prime time programs using all the screens the audience uses.

As stations plan fall promotional efforts, we can all learn from stations that make sure they are using every one of their 16:9 pixels on their main TV signal. While many of these promotional concepts are tried and true, being aggressive and consistent with one message across all dayparts using every pixel can help make sure audiences are aware and interested in new and returning programs. While radio, cable and digital out of home buys can be valuable parts of a station’s fall premiere schedule, in today’s challenging economic conditions, it is best to look to the platforms they control. These “owned” platforms include the station’s TV signal, digital platforms and social media accounts which when combined can create a strong sense that the station has something of importance on their air.

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HOT CLIPS: August 2015

HOT CLIPS: August 2015

By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...

WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"

I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well

WORDLE (KWCH Wichita): a different, very visual way to cover a big speech

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On-Air Earthquake: How Would You Respond?

On-Air Earthquake: How Would You Respond?

Earthquakes are a part of life on the West Coast, but they're rarely captured during a live newscast. On Monday, August 17th, 5 local stations in the San Francisco DMA were on-air when a 4.0 temblor struck at 6:49a. It didn't cause any damage, but certainly prompted some interesting reactions.

We've assembled clips from each station: CLICK HERE TO WATCH

These kinds of events can be a producer's dream, or nightmare. How would you react?

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