Perspectives

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From monthly archives: January 2016

We are pleased to present below all posts archived in 'January 2016'. If you still can't find what you are looking for, try using the search box.

What’s Our Story: Making or Breaking Broadcast in 2016

What’s Our Story: Making or Breaking Broadcast in 2016

The term you hear is that “it’s all about the story you tell yourself.”

Sports psychologists, motivational speakers, and business-book writers use the term to inspire more positive thinking - assuming you have a positive story to tell.

What story are we telling ourselves in broadcasting in 2016? Here’s how one story goes:

News consumers - especially younger ones - are abandoning live TV news and moving to new platforms faster than we are; our stations (and networks) are stuck in an old paradigm with people who cannot react quickly enough to change and do not understand digital.

Let’s call this the “WE’RE ALL TOAST” story for broadcasting. (Kind of hate to write it down - but that’s how it sounds, sometimes).

Truth is: The growth of digital is dramatic and developing digital news products is essential, but there must be a way to tell ourselves a different story. Otherwise, we should all just go work for Google.

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It's Time to Get Real with VR in 2016

It's Time to Get Real with VR in 2016

Everybody is picking this to be the breakthrough year for Virtual Reality (VR) or Augmented Reality (AR) technology. At this year’s Consumer Electronics Show in Las Vegas there are more than 40 AR or VR booths showing off the best and brightest new ideas, devices and experiences. Video games and Movies may be the obvious first content creators for VR but some in the News & Marketing Business are already getting real as well!

2015 was the year some journalists dabbled in VR and 2016 could be the year more jump in neck deep!

  • September ’15 – Frontline released their Heart of Ebola Outbreak Documentary
  • October ’15 – CNN broadcasts the Democratic Presidential Debates in VR to mixed reviews
  • November ’15 – NYT mails VR Google Cardboard headsets for their Free VR App allowing their subscribers to watch their magazine’s films
  • November ’15 – AP announces partnership with LA Times for five VR journalism projects
  • 2014 – Des Moines Register builds VR video on Farm Families for Oculus Rift

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Facebook Live

Facebook Live

As you re-orient following the holidays ready to polish up and execute your 2016 news, marketing and digital strategies take note of the latest major change coming to your Facebook brand page. Facebook just made this announcement on widening your brand page capabilities by adding the LIVE component. If your page is not yet enabled it will be shortly.

For many stations and broadcast networks this live effort has existed for verified talent pages and many of you have experimented with it using both that and Twitter’s Periscope for community event coverage or behind the scenes during newscasts. Now, it’s time to evolve out of the experimental phase and recognize that the two primary networks, Facebook and Twitter, have erased any barriers that existed between broadcaster and consumer LIVE capabilities.

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Nielsen Viewer Assignment – Three Action Steps to Consider Right Now

Nielsen Viewer Assignment – Three Action Steps to Consider Right Now

Effective December 31, 2015 demographic data reported by Nielsen in all but the top 25 TV markets will be unaccredited. The move follows Nielsen's decision to drop paper diaries -- a nearly century-old measurement method -- for estimating the demographic composition of audiences in its 31 "set-metered" market ratings and all 154 diary only markets to begin using new, as-yet-unaccredited methods for calculating who is watching television. In place of the paper diaries, Nielsen has introduced a new method, a mathematical modeling technique that Nielsen calls “viewer assignment” that extrapolates audience estimates.

In a nutshell, the viewer assignment method mathematically models and ascribes audience estimates for non-people meter markets with data generated from its people meter sample. The new viewer assignment method is treating the behaviors of people in one sample -- the national people meter respondents -- in a way that is representative of viewers in non-people meter households. This new methodology is meant to derive demographic data for stations in smaller markets from larger local people-meter markets, some located far away.

We could use this space and reams of paper to discuss the pros and cons of this approach – but we won’t. Viewer Assignment is here and now the question is what does your station do about it.

Here are three key items and action steps your station needs to take now that Viewer Assignment is here.

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Winning Super Bowl 50 On All Screens

Winning Super Bowl 50 On All Screens
Winning Super Bowl 50 On All Screens

“We are putting the full weight of the company behind everything surrounding the game” Les Moonves

With the Super Bowl returning to CBS, as Mr. Moonves indicated in the above quote, a full team effort is underway. Starting Monday February 1st, CBS has announced it will have around the clock coverage of the Super Bowl on all CBS platforms from on air radio and TV to cable and digital.

The Super Bowl can also be an important opportunity for CBS stations to grow their audiences during this same time period and beyond.

There are three ambitions that a concrete three screen Super Bowl plan can help a station achieve:

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Story Ideas: January 2016

Story Ideas: January 2016

Suddenly it's January, and you've noticed your planning calendar is still recovering from the holidays. Our team at SmithGeiger has swept the country and offers these 10 story ideas

HERE COMES... LA NINA

As the effects of the most severe El Nino in almost 20 years reverberate around the country, preparations are already under way for La Nina.

WI-FI TOY PRIVACY CONCERNS

What did your kid unwrap this holiday season? Why some new Wi-Fi enabled toys come packed with new privacy concerns.

VIRTUAL REALITY 101

Why Facebook is sure that virtual reality is the next big thing, and how you can get your hands on the latest technology.

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