Perspectives

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From monthly archives: October 2016

We are pleased to present below all posts archived in 'October 2016'. If you still can't find what you are looking for, try using the search box.

10 Quick-Turn Story Ideas For November

10 Quick-Turn Story Ideas For November

All of a sudden it's November. With the holidays approaching and a Presidential election, it's helpful to have some quick-turn stories to help you power through this month and beyond.

Voter Selfies - is it illegal in your state to take a selfie in the voting booth? Did you know that in Texas you can't even take a photo within 100 feet of a polling station? Let your viewers know what they can and cannot do on Election Day.

Election Stress - from your friends posting their political opinions on Facebook to watching the debates, is 'election stress' really a thing? Apparently so.

How To Teach Students About The Election - whether its teaching students about fact-checking or understanding the importance of a healthy debate, the election offers a historic opportunity to teach students about the U.S. electoral process.

Holiday Airport Safety - with holiday travel season right around the corner, just how safe is your airport?

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How to Use Instagram to Promote Your Station and Engage Viewers

How to Use Instagram to Promote Your Station and Engage Viewers

While the weather is cooling down for most parts of the country, Instagram continues to be a hot topic in newsrooms from coast to coast. Instagram isn't all about #BRUNCH! photos. The popular social media network is an incredibly valuable revenue driver to, among others, the fashion, online publishing and sports industries. So how we can best leverage it in local news?

RELATED: What Twitter's Recent Changes Mean For You


The Power of Instagram

Instagram’s user base has doubled in size over the past two years with more than 500 million monthly active users; 300 million of them are active on a daily basis. Instagram is popular with women, yet its male user growth is slightly outpacing female users. 

Instagram’s users enjoy more substantial engagement. Roughly 2.2 percent of Instagram users engage with a brand. That sounds low but considers this: on Facebook engagement with brands is .2 percent. On Twitter, it’s less than .1 percent, according to Forrester.

As it relates to local news, Share Rocket has found that Instagram has eclipsed Twitter in terms of engagement and trails only Facebook.

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Balancing Local And National News

Balancing Local And National News

We all know this, right? Everybody picks a local story over a national story - if there’s a tie vote for what story leads a newscast, gets prominent play on a website/app, or gets posted on social.

It’s the rest of the hours and hours of news and digital postings that create issues. Here’s what I believe:

  • BREAKING national/int’l beats OLD LOCAL.
  • OLD LOCAL beats OLD NATIONAL/INT’L.
  • OLD NATIONAL/INT’L is a really bad thing for newscasts, but it’s everywhere.

Here’s the thinking behind these statements:

BREAKING national/int’l beats OLD LOCAL:

We have a lot of clients with LIVE DESKS/BREAKING NEWS CENTERS/ALERT CENTERS. Most started in the mornings, but now they’ve spread to afternoons, and I’ve spotted one on a competitor at 11 pm. These venues mostly report on national/int’l news.

But the question often comes up: do viewers really care about secondary stories that are not LOCAL? And the answer is NEW MATTERS. It doesn’t matter more than BIG LOCAL STORIES - but NEW MATTERS when many of the other stories in the newscast are getting old and repetitive. And the rate at which stories gets OLD is at an all-time high and growing.

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Covering Hurricane Matthew

Covering Hurricane Matthew

With Hurricane Matthew approaching, let's look at how stations are covering the storm both on-air and online. Remember this is an opportunity to connect with your viewers on every platform. Compelling graphics with detailed information are not only highly shareable but also informative. 

Change your social media headers as well as your website banner with on-brand messaging that reflects the severity of the weather situation. Have your meteorologists do the same. 

Facebook Live broadcasts can provide detailed information and engagement if your viewers are without power and can't watch your broadcast product. If your meteorologists can't answer all the questions during a live broadcast, have him or her answer them in the comments section once the broadcast has concluded.  

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Hot Clips: October 2016

Hot Clips: October 2016

Our October batch (or patch?) of Hot Clips comes with a strong sense of urgency and impact, including an anchor who is downright tired of budget stories...

I Haven't Seen What Happens (KNXV, Phoenix): the Live Desk anchor teases video that he hasn't even seen yet

It Makes My Face Numb (KUSA, Denver): an anchor begins a budget-related story by explaining how it makes him feel

Live Shot Kick-Started (WDBJ, Roanoke): it's late at night and there's a dark background, so how do you make this live shot at least memorable?

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