Perspectives

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From monthly archives: March 2016

We are pleased to present below all posts archived in 'March 2016'. If you still can't find what you are looking for, try using the search box.

3 Types of Blog Posts Every Station Can Produce

3 Types of Blog Posts Every Station Can Produce

For years, news directors across the country have told reporters and anchors “You need to blog for our website.”

And that’s it. Many times, there is little or no direction offering suggestions on what to blog and why it’s important

Remember: reporters always want to know the why.

The need to blog and create engaging content for digital properties is more essential than ever as viewers search for information. Our research supports this. Not only is Facebook the leading breaking news source, it also connects, informs and entertains us.

  • 44% of viewers have used social media to get more information about a story they first saw on TV
  • 52% have followed a link to a local news website from Facebook
  • 34% agree that seeing local news on Facebook makes them more likely to tune in to local news on TV

  • Viewers want digital content. We know they’re checking their mobile devices, with 43% of viewers checking their smartphones multiple times in the morning alone. Use this to your advantage to drive traffic to your social media accounts and websites.

    Why is that smart? Well-branded station blogs can create inventory for your digital sales team. It can enhance the credibility of your reporters, producers, anchors and photographers. It also humanizes them while strengthening your brand as the multi-platform news leader in your market.

    That’s a win on all fronts.

    On to the fun stuff. Let’s focus on what to blog. Here are three types of blog posts your team can produce for your digital properties.

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    Breaking News: All-Platform Ownership

    Breaking News: All-Platform Ownership

    It can happen in an instant. It can happen when you least expect. It happened in Hesston, Kansas - just outside of Wichita last month. Three killed and 14 injured in a workplace related shooting. It was originally reported as a standoff at a home but, in fact it turned into three-scene major breaking news story and a mass shooting involving a disgruntled employee using an AK-47 semi-automatic rifle to gun down his co-workers. When this sort of story happens is your entire station ready? Do you have a simple news, digital and marketing plan that can inform and engage your community? The team at KWCH had that plan. Perhaps because of its readiness through deadly tornado coverage or breaking news coverage of stories like the plane that hit an airport building in October 2014 the team at KWCH knew how to respond. For 58 hours they field anchored live either wall-to-wall or within every newscast.

    News director Brian Gregory, director of digital Shawn Hilferty and director of creative services director Dom Gauna marshalled their teams into action. In addition to immediately dispatching an anchor to the scene along with his full staff of reporters and photographers, Brian called in people who didn’t even work for KWCH who specialized in various skills like photography. The first news crew arrived on scene minutes after the incident and before the shooter was shot and killed by police. Wall-to-wall coverage was underway on-air and in the app. But, perhaps the biggest lesson learned in the coverage of this tragedy was the power of community and how important it is to leverage your social media connections to crowdsource for information.

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    Hot Clips: March 2016

    Hot Clips: March 2016

    A new month comes with a new set of examples from around the country...

    STAYING NIMBLE (WBRC, Birmingham): what happens when severe weather threatens Super Tuesday coverage? Do this! 

    SNOWCAST APP (WKBW, Buffalo): an on-air mention about an App that can predict how much snow you'll have... in your backyard 

    FAST, FULL AM START (WBTV, Charlotte): the top of a 6am hour, filled with urgency, energy, and team

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