Perspectives

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From monthly archives: April 2016

We are pleased to present below all posts archived in 'April 2016'. If you still can't find what you are looking for, try using the search box.

Story Ideas: April 2016

Story Ideas: April 2016

We call these our let's-put-them-on-the-white-board considerations as you finalize and boost your May planning calendar...

CANCEROUS CAR SEATS

Parents are being left in the dark about cancer-causing chemicals in their children’s car seats, even after companies are served with violation notices.

DAYCARE REGULATION LOOPHOLE

Most day care facilities are regulated by state agencies.  But religious day cares in six states face little to no regulation. Where does your state fall? 

 

AEDs OUT OF SIGHT?

They can save your life, but about 20% of automated external defibrilators aren't easy to find according to this investigation.

BODY CAMERAS: WORTH THE COST?

Now that police body cameras have been deployed for about a year in this market - and others - a check-up finds things aren't perfect and perhaps not worth the cost.

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Hot Clips: April 2016

Hot Clips: April 2016

Our latest round of Hot Clips from around the country...

EARLY PM POSITIONING (WBRC, Birmingham): using a hammer to overtly point out how things evolve between 5pm and 6pm 

TURN, SHOW & TELL (WINK, Fort Meyers): from the desk, with a clean walk, talk, show, tell and toss

BRIGHT SPOT (KMGH, Denver): a bright twist to the 7-Day forecast, highlighting the best day ahea

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How To Use Facebook Live In Your Newsroom

How To Use Facebook Live In Your Newsroom

We know that Facebook is an engagement leader and has become the first source of breaking news on social media. Facebook Live takes the social media network's capabilities to another level.

Facebook Live is a live streaming functionality which allows to users to share what’s going in their world. For news operations, it’s a powerful tool.

Facebook Live can help your content display higher in user’s news feeds. According to Facebook “Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live."

Facebook Live also allows viewers to subscribe to broadcasts, enabling them to receive notifications of a broadcast. This puts your news team, literally, in viewers purses, back pockets and backpacks.

Some stations do a Facebook Live broadcast of their news program. While this is a great behind-the-scenes initiative from a viewer’s standpoint, it can be difficult for anchors to engage with viewers during breaks because they tend to be consumed with upcoming stories.

So to incorporate additional engagement opportunities into your digital media strategy, here are five Facebook Live broadcasts you launch almost immediately.

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