Perspectives

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From monthly archives: May 2016

We are pleased to present below all posts archived in 'May 2016'. If you still can't find what you are looking for, try using the search box.

Story Ideas - May 2016

Story Ideas - May 2016

With every day becoming more of a battle in May, our team at SmithGeiger offers some armor in the form of 10 potential quick-turn stories ideas from around the country...

BEVMO WINE WORRIES

A class-action suit alleges BevMo! is displaying prices for bottles with wine ratings for specific years that don't match the bottles on the shelves.

9-1-1 WARNING

A widow has a warning for anyone dialing 9-1-1, as states and the feds work to deploy the next-generation emergency system.


SWADDLING & SIDS

It's a technique many parents use to soothe their newborns. But a new analysis of recent studies shows it may increase the odds of SIDs.

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Is Your Team Struggling On Social? Here Are 3 Simple Strategies For Posting Content On Social Media

Is Your Team Struggling On Social? Here Are 3 Simple Strategies For Posting Content On Social Media

The question of “What should I share on Facebook & Twitter” is a conversation reporters, anchors, producers and photographers in newsrooms across the country are having…right now. 

Yes, in 2016 we’re all still struggling with what to post on social media.

It’s understandable. Some anchors and reporters don’t want to reveal too much personal information online. While some, who are confined to newsrooms all day and aren’t in the field, feel they don’t have the opportunity to deliver a ton of topical, breaking news-type content. 

Plainly put: they get stuck. Consider it the social media version of writer’s block.

Your anchors and reporters can absolutely create compelling and engaging (emphasis on engaging) posts on social media. Here are effective ways to accomplish that. 

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Hot Clips: May 2016

Hot Clips: May 2016

Our May batch of Hot Clips comes loaded with all-platform production and showcasing techniques from around the country...

SUSTAINED URGENCY (WSB, Atlanta): a 5pm newscast loaded with urgency and "in the last few minutes"-type references

WEATHER ALERT (KNXV, Phoenix): combining NAT sound, big & bold showcasing, back-selling, and brand into a weather toss

ALERT CENTER TWITTER (WTOL, Toledo): a new Alert Center example showing the power of finding and presenting new video from various sources

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