From monthly archives: June 2016
We are pleased to present below all posts archived in 'June 2016'. If you still can't find what you are looking for, try using the search box.
The images we are seeing have helped tell this story, inform viewers and make a compelling statement. Please refer to this page for an updated gallery of images and social media posts.
In the wake of Sunday's horrific mass shooting at an Orlando night club, our team at SmithGeiger has been working to gather various examples and ideas from around the country for your ongoing coverage...
This month's batch of Hot Clips helps highlight how we can use our tools, and a sense of transparency, in producing and promoting our newscasts...
CHOPPER ENROUTE (WTVF, Nashville): process storytelling using a chopper tail-camera, and overtly declaring it as the station's exclusive tool in the market
THIS IS WHY WE GO (CNN): covering the big story, from first phone call to the reporter live shot
CREATIVE STAND-UP (KMGH, Denver): a reporter stand-up thinking out of the box, while standing in it - literally
June offers a variety of timely story ideas to help your team this month. Our SmithGeiger team has 10 story ideas for you that are both topical and clickable. Each of these story ideas has the opportunity to engage your viewers on social media, as well.
A WARNING FOR CHIP CREDIT CARD HOLDERS
Many of us are now using chip-enabled credit cards but many retail and dining establishments' chip card readers aren't yet certified. This could be a problem for consumers.
TEENS USING FLOWER SEEDS TO GET HIGH
Teens are abusing these easily-bought seeds to replicate highs similar to LSD.
CROCS A CROCK?
These shoes, which are popular with kids and adults alike, shouldn't be worn for extended periods of time because they don't secure the heel properly. This has been a popular story on social media.
The value of a smart app strategy can’t be overlooked. When viewers download your station’s app, they are granting you access to their lives 24/7. You have the opportunity to engage with them at work, while they’re in the line at the grocery store and when they’re trying to figure out what to watch on television or what new website to visit. Access = opportunity.
So while users have granted you this prized access, how are you best taking advantage of it? Are you entertaining them? Informing them? Or just broadcasting to them?