Perspectives

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From monthly archives: August 2016

We are pleased to present below all posts archived in 'August 2016'. If you still can't find what you are looking for, try using the search box.

Hot Clips: September 2016

Hot Clips: September 2016

September's selection of Hot Clips features recent on-air and promo examples from the flooding and tropical weather events in the Southeast...

Mr. WIllie Flooding (WAFB, Baton Rouge): identifying a key member of the community helping-out during this crisis.

Sheriff Validates Coverage (WAFB, Baton Rouge): a proof-of-performance flooding spot using audio from the Sheriff himself.

Storm Surge Demonstration (The Weather Channel): using augmented reality to help visualize a hurricane storm surge.

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Hot Clips: August 2016

Hot Clips: August 2016

This month's batch of Hot Clips is dedicated to the science of standing-out, both from a storytelling and showcasing point of view...

INVESTIGATIVE TABLE TURNING (KNXV, Phoenix): this reporter gives one organization a taste of its own medicine, infused with creative editing

SHAKE THE BLUR OFF (WCAU, Philadelphia): interacting with some simple effects inside of a stand-up

FB LIVE IMAGE SPOT (WRTV, Indianapolis): call it a "Social POP," with this station back-selling its Facebook Live benefits

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Digital Coverage Strategies For Football Season

Digital Coverage Strategies For Football Season

With football season here, it's time for your sports department to consider how it's providing coverage not just during sportscasts but also on digital and social media.

Consider this: Twitter will stream Thursday night NFL games on Periscope. Snapchat signed a content deal to show highlights from the Rio Olympics. Twitter will stream a weekly NBA pre-game show and another secondary show.

Sports fans expect content on social media. Your sports department is in an outstanding position to be a leader in your market to leverage content that provides unique insight, exclusive coverage, engaging pre-game, in-game and post-game experiences on both digital and social media.

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