Perspectives

Copyright 2018 by DNN Corp

 

From monthly archives: September 2016

We are pleased to present below all posts archived in 'September 2016'. If you still can't find what you are looking for, try using the search box.

Story Ideas For Sweeps

Story Ideas For Sweeps

With November approaching, here are 10 story ideas you can produce in your market that also offer outstanding opportunities to engage your viewers on social media.

________ While Black - this is an opportunity to examine race relations in your market. Driving While Black would be a great TSR for stations. What does it look like in your market? Are there statistics you can gather that make it more of an investigative story than just a reaction piece? You could also do companion stories like Shopping While Black, etc. These stories are highly sharable.

Affordable Home Security Solutions - think it has to cost a fortune to protect your home? Think again. Learn about some affordable home security solutions.

Bounce House Hell - there are a number of fall festivals popping up that feature bounce houses. Just how safe are these?

Closing the Government Pay Gap - learn how one town narrowed the gap. How does your local government stack up?

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What Twitter's Recent Changes Mean For You

What Twitter's Recent Changes Mean For You

While Facebook is the LeBron James of social media, Twitter is doing its best Dirk impression and doing all it can to stay competitive and relevant.

Twitter dominates during games and events. It’s a gamechanger on gameday and a great way for all your station’s talent to engage followers on Fridays, Saturdays and Sundays during football season…and beyond. ShareRocket’s Chris Kraft confirmed what I suspected “Twitter is still the king for ‘live tweeting’ and live updates during a game”.

Twitter announced these changes in May but they recently went live to reduce the 140-character limit in certain scenarios. From Twitter’s blog:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!

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How We Covered Severe Weather On Social Media

How We Covered Severe Weather On Social Media

We need to be active and aggressive on-air and online during severe weather situations. The key is providing compelling, informative content that serves our viewers, fans and followers. Find out how incorporating video, strong images with clear messaging helps us achieve that.

From Hurricane Hermine to the flooding in Baton Rouge, severe weather has dominated the headlines the last few weeks. We know that the majority of U.S. adults get their news on social media. Let's examine how local stations across the country took advantage of this to inform and engage viewers in the digital space during our recent severe weather situations.

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