Perspectives

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From monthly archives: October 2017

We are pleased to present below all posts archived in 'October 2017'. If you still can't find what you are looking for, try using the search box.

To Produce for Multiple Platforms, Start by Listening

To Produce for Multiple Platforms, Start by Listening

I had the honor of speaking on a panel at the NABJ Conference in New Orleans recently about producing for a multi-platform environment. Here is a quick hit of what I had to offer:

The most important step in producing in this era is actually not producing, but listening. You know the saying that to be a good writer you have to read a lot? Well, in order to be a good producer today, you have to consume a lot. Be smart about what you’re consuming and take note of why it’s resonating — or why it’s not. It’s also important to expose yourself to engaging content outside of the news echo chamber on today’s popular platforms; YouTube, Facebook, Instagram and Snapchat.

Have you heard of the term “Social listening”? Type that into Google and go to school. Newsrooms use it much differently than brands, as the goal is not so much to find out what people are saying about you – although that can be insightful – but what are people talking about in your community. What content should you produce that is going to resonate with your audience? You don’t have to guess any more. Now there are tools that can tell you.

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Hot Clips: October 2017

Hot Clips: October 2017

Our latest set of Hot Clips starts with the initial coverage of the horrific mass shooting in Las Vegas, and includes some updated Hurricane Irma Images and POP spots...

Vegas Shooting ND Phoner (KTNV, Las Vegas): the ABC-affiliate News Director, also a former reporter, calls-in to set up the scene while heading to the station

Wall of Victims (WWBT, Richmond): using the giant video wall to remember the Vegas shooting victims during a 6am show open

Irma Neighbors (WPTV, West Palm): using their ongoing This Is Home campaign to showcase how their South Florida community came together during Hurricane Irma

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