Perspectives

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From monthly archives: December 2017

We are pleased to present below all posts archived in 'December 2017'. If you still can't find what you are looking for, try using the search box.

Facebook Breaking News

Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?


The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.

This might become part of your breaking news tree that now includes:

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Hot Clips: December 2017

Hot Clips: December 2017

Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...

Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download

Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device

Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level

Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market

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