Perspectives

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From monthly archives: March 2017

We are pleased to present below all posts archived in 'March 2017'. If you still can't find what you are looking for, try using the search box.

Facebook Outreach To Local Media: Practical Insights and Advice

Facebook Outreach To Local Media: Practical Insights and Advice

Under increasing scrutiny from the press and public due to the role social media has played in recent news events including the United States election, there has been an increase in activity from Facebook to explain themselves and the role they play as many people’s “front page” of content consumption.



Facebook’s CEO Mark Zuckerberg has said that he believes in a “strong news industry” (his recent manifesto to the world is here) but while he has shown concern about the issues of fake news, he hasn’t specifically addressed the massive distribution and economic disruption created by Facebook to local publishers.  

MEDIA OUTREACH

Facebook clearly would like to have quality content be a larger, not smaller part of their engagement machine going forward.  To that end, they have launched a series of meetings and presentations for national and local media to explain the ways that Facebook works and wants to collaborate with news publishers.  From the new head of news partnership, Campbell Brown, hosting exclusive meetings at her New York City home with media elite to the Facebook Journalism Project, Facebook is reaching out with three messages: Collaboration on new products, training and tools for journalists, and training and tools for “everyone” in an attempt to improve media literacy.

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5 Seed Stories for March

5 Seed Stories for March

Need a little mid-March content bump, or building your calendar for the Spring?  Here are 5 stories to seed your story planning...

The Invisibile Hazard Impacting Thousands of Schools

9 Things In Your Home That May Be Spying On You

Is Your Vehicle Being Towed Without Authorization?

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Hot Clips: March 2017

Hot Clips: March 2017

Our March collection of Hot Clips is full of spots, a hot start to an AM show, and something we've never seen before from a station vehicle dashcam...

Jay Saves Lives (WAFB, Baton Rouge): a proof-of-performance spot showcasing a chief met focused on saving lives, not dressing the part

Kids Acting in Promo (WTVF, Nashville): with a building-boom causing a "Turf War" in Nashville, this spot stands-out thanks to two tiny actors

FB Live Sweeps Promo (WALB, Albany): a new example of a station using Facebook Live for a poll, as part of a targeted special report

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