Perspectives

Copyright 2018 by DNN Corp

 

From monthly archives: August 2017

We are pleased to present below all posts archived in 'August 2017'. If you still can't find what you are looking for, try using the search box.

Eclipse On-Air & Online

Eclipse On-Air & Online

The Eclipse is almost here. Even if your station is far from the path of totality, this scientific event will be a significant story on air and online as well as an exciting social media opportunity.

Some teams are doing countdowns on the front page and weather sections of their websites. This is something that can be sponsored (if nothing else, it could be sponsored by your station’s app which we could position as an essential app…that we’ll have special push notifications that day and breaking news advisories as needed). Your team could plan how this countdown can occur on air (sponsored clock) and on social media. Planning a set of countdown tweets to when it will be at the peak nearest to your market can help your team demonstrate their awareness of this event.

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User-Generated Dominance

User-Generated Dominance

Years from now we may all be remembering where we were August 21, 2017 for the Great American Eclipse. For those who live smack dab in the path or within driving distance this may also be remembered as the biggest day in UGC history to date. Outside of the gaggle of local and national media covering this there will be millions of people who will simultaneously send up their drones, fire up their 360 capabilities, record a video, Facetime it or just simply shoot it from their mobile devices.

Capture that magic right now! Choreograph a multi-platform plan to get a dedicated UGC militia- Eclipse watchers working for you. To get you started:

Facebook Live - Schedule a number of these in the coming days which will not only answer people’s questions about everything from how to get there, to best places to stay, to of course the eye safety angle. Make your real motive for doing these to be about acquiring UGC. Be bold and overt and ask people who are going for UGC and to share how they will be recording the moment. Your aim is to get immediate access to their footage and their reaction. Remember: there are infinitely more of them than there are of you. In addition to liking all your commenters message, find those who can be your Eclipse watchers and sign ‘em up! Consider traveling with them to observe through their eyes.

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Eclipse - Back to School Impact

Eclipse - Back to School Impact

Administrators from many school districts across the country have delayed the first day of school in accordance with the Total Solar Eclipse, while others are starting on that very day. Teachers will use the astronomical event as a learning moment, a time to inspire students to understand more about our solar system and atmospheric science.

Here are some examples of how they are using the event as part of their curriculum:

Students Travel to See Eclipse
www.daytondailynews.com

Teachers Request Free Eclipse Glasses
www.mashable.com

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Solar Bits & Pieces

Solar Bits & Pieces

Prepare for Cell and Internet Outages
Some are predicting that cell service will be severely degraded during the eclipse due to overwhelming demand. In addition, Internet bandwidth will also be pegged as this eclipse is likely to result in the nation's largest social media event in history.

We recommend that stations install hard wired hot spots where they might want to go live from for extended periods that are password protected. And have your live trucks be prepared to be in place for a day (in case they can’t move or other issues) which means food and supplies including gas and sleeping bags.

App Helps Your Shoot the Eclipse
Below is a link to an app developed as a citizen science project created by UC Berkeley and Google that keeps your phone lenses from overheating while pointed at the sun, then automatically shoots timelapse images for the duration of the eclipse.
https://eclipsemega.movie/

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