Perspectives

Copyright 2018 by DNN Corp

 

From monthly archives: April 2018

We are pleased to present below all posts archived in 'April 2018'. If you still can't find what you are looking for, try using the search box.

SmithGeiger Presents Research Findings at NAB Show

SmithGeiger Presents Research Findings at NAB Show

Seth Geiger was one of the key presenters at this week’s National Association of Broadcasters Show in Las Vegas. In addition to presenting research findings in his session “The Media Trajectory: Alignments Between Leaders and Consumers”, Seth moderated a NAB Show panel which included Dave Smith, Chris Archer, Chris Lang, John Culliton, Mark Biggs & Andrew Finlayson.

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10 Quick-Turn Targeted Special Reports for May & Beyond!

10 Quick-Turn Targeted Special Reports for May & Beyond!

1. DEBT DONATION: KIRO’s Jesse Jones partners with RIP and spends $12K to buy up $1 million in medical debt. That money helps hundreds of state residents lower their medical debt. Since the mid-February airing the station claims it has rallied the community to help relieve $5 million in medical debt. Please read the original story and follow-up story, as the recipients started to come forward give you a taste of this advocacy consumer journalism

2. POPPIN' FOR PAIN: you pop three pills for intense post-workout soreness, two for a pre-coffee headache, a small handful for period cramps, and suddenly you’re swinging by the pharmacy for a new bottle of Advil. Plenty of people pop non-opioid analgesics — aka everyday pain meds — without a second thought. But are you doing your body more harm than good?

3. RX RELIEF: What’s the best hope to cut skyrocketing drug sticker shock? This opinion piece challenges the Democratic plan to put price controls on drugs. It presents the Dem and GOP plans to those who suffer most and puts a victim panel together with ideas on how to get relief for those who suffer most

4. POOCHES ON PATROL: Getting a home security system is one thing but if you want to add to your safety – how about a pooch? And if so, what kind of pooch is best? KGW tries a test of man’s best friend

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Hot Clips: April 2018

Hot Clips: April 2018

Our latest batch of Hot Clips features a school principal, some very effective still pics, and a monitor wall worth watching...

Monitor Magic (KNXV, Phoenix): using the big monitor wall to help showcase nationwide coverage of a story

Who Needs Video? (KGO, San Francisco): using nothing but still photos to best tell and show the emotion of this event

Morning Digital-Hybrid Proof (KOLD, Tucson): making the digital platforms top of mind in this Proof of Performance AM spot

Weather Principal (WFTV, Orlando): a school-based testimonial on the value of trust and calm as the storm approaches

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Strategies for Smart Speaker

 Strategies for Smart Speaker

Not another platform!” I can hear you; already stretched digital teams raising legitimate concerns about asking how they can do a quality effort in this new audio command environment. After all, media companies still have broadcast, website, mobile, social, OTT and podcasts to manage.

SmithGeiger research shows a surge of smart speaker use nationally (ask your SmithGeiger consultant for the very latest figures) and this growing audience is often seeking news, weather, traffic, and sports…the very strengths of local newsrooms through these devices.

As someone who has five smart speakers in my home, I can testify to their utility and not just to set reminders and tell the time. The smartest of our clients have realized this opportunity and drawn on their research and our partnership to address the five challenges of any new platform.

1. What Does The Audience Do/Want (And Where Does That Intersect With Your Brands)?
2. What Does The Technology Allow (Creating Skills Is No Longer A Specialist Activity)?

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Want Higher Engagement? Form Facebook Groups!

Want Higher Engagement? Form Facebook Groups!

Amid the flurry of industry headlines regarding the Facebook algorithm changes during the first quarter of 2018 emerged a conversation around the renewed potential for news organizations to use Facebook Groups to connect with their audiences. Facebook hosted a small group of journalists at their Austin headquarters during the SXSW conference in March to take a deep dive into Groups and here are some of the learnings from that session:

The meeting began with an algorithm update: As you are likely aware, changes were made to filter out Tag baiting, Like baiting, and Share baiting; all have decreased importance on Facebook today.

The 2018 Priorities for News on Facebook:

- Trusted sources and Informative content: Prioritizing news that people have told Facebook they find informative
- Local news: 82% of people are somewhat or extremely interested in local news on Facebook
- Local + News source = local publisher (per the algorithm)

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