Perspectives

Copyright 2018 by DNN Corp

 

Targeted Special Report Ideas

Targeted Special Report Ideas

As we work to clear our heads (and inboxes) after the holiday fog (and eggnog), February is racing towards us faster than a Super Bowl kick-off return (and yes, that’s upon us, too). And so our team at SmithGeiger has a dozen story ideas teed-up to feed your special reports calendar in the coming weeks.

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Facebook Topic, Timing, and Treatment

Facebook Topic, Timing, and Treatment

As you head into February two of your primary missions with Facebook should be to maximize engagement and effectively recruit to view. To get there you want to pay attention to the Three T’s: TOPIC, TIMING and TREATMENT.

TOPIC: Not all topics are created equal. Just because it’s in the newscast doesn’t mean it belongs on Facebook. If you spend even a moment digging around in Facebook insights you’ll likely notice what virtually every television station that carries news notices: 2/3 to 3/4 of your engagement is coming from women. While some of these will be your loyalists many will also be the often sought after female switchable - hungry for the latest news, always primed for new weather information and particularly sensitive to stories surrounding safety and security. Help them satisfy those needs by empowering them to SHARE vital information that can improve their community.

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A Weather Primer for the Morning Executive Producer

A Weather Primer for the Morning Executive Producer
In a world where the fastest growing weather consumption is on mobile, the morning Executive Producer’s role (as well as the morning meteorologist) is to create an environment and convey to the viewer that your weathercasts are there to help them plan their day as they get ready to head out the door. These nuances and the expertise is something the viewer cannot get from an app.

With the weather changing more often and its impact on the commuter playing a bigger role on a daily basis, it is important for morning newscasts to constantly evolve and augment what the viewer sees on their digital device in the morning. The key to understanding viewers’ very high interest in morning weather is to understand that they are looking to you to help them plan their day….in a language they can clearly understand. Yes, it can still be detailed, precise weather information….but it has to be about clearly helping the viewer to understand how weather will unfold throughout the next 12 hours.

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Super Bowl Three-Screen Checklist - NBC Stations

Super Bowl Three-Screen Checklist - NBC Stations
NBC stations this year can realize the potential of the Super Bowl as a multiple day event that will take place on all screens. There are limits on the ways a station can use the logo of the NFL, Super Bowl and the teams but that doesn’t mean an aggressive NBC station can’t turn a game into a five day win for the station starting on the Thursday before the game begins. This three-screen checklist can remind us of the stories we can tell across multiple platforms with the goal of raising the station’s reputation for big story ownership, connecting with hard-to-reach men, giving a push to a station priority (using the biggest audience of the year), and the chance to bring people to our newscasts each day including the Monday after the big game.

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Committing to Making the Viewer LOOK UP

Committing to Making the Viewer LOOK UP
Next time you watch one of your newscasts on TV, you may be the only one really watching.

Are you ready to deal with that - ready to produce, write, and anchor news on one screen while viewers shuffle through what else interests them on other screens?

This year, there will be more distracted viewers than ever before. Multiple screen use while watching TV news is not a new issue, but its upward trajectory makes it as important as any issue in 2015.

Attacking the issue will add new dimensions to what you do - beginning with newscast critiques. The post-newscast question for 2015 is this: At what point(s), did you make me look (up)?

Simple question. Necessary question. With, tangible answers.

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