Depth of experience: We have conducted over 4000 proprietary studies and have had a seat at the table at every major transition from broadcast, to digital, to mobile, to today’s continuing evolution of multi-screen and multi-platform technology, including OTT and virtual reality. We set the benchmark for understanding, evaluating, and delivering actionable recommendations in this highly complex digital landscape. Our forward thinking provides roadmaps for our clients to choreograph their programs and messaging across all social networks, transform disruption into opportunity, and develop new and innovative revenue streams. 

Deliverables:  We never leave our clients with an indecipherable data dump. While we do deliver comprehensive data and analyses, we decode that information and provide insights and actionable recommendations designed to meet our client’s core objectives. We interpret the date and provide clear roadmaps for success. Additionally, we deliver our raw data (in addition to any data formats requested) in the form of our proprietary Flash Reports. These reports enable our clients to access any cut of the data with a single click. We obviate the need for any additional time and expense that other firms require to process those additional data cuts.

Research Based Consulting: We do not limit our services to research. We are instrumental in helping our clients apply the insights and learnings surfaced in the data. The media landscape continues to evolve at an exponential rate. In order to help our clients anticipate trends and adapt at the speed of digital, we offer ongoing consulting services. Our teams support both on-air and digital initiatives, and we choreograph efforts across all screens and social media platforms. We consult with over 100 stations in the US, a host of media companies and provide research based guidance for all aspects of brand, product, and program development. 

Timelines: We have a reputation within the industry of delivering the fastest turn-around times on even the most complex segmentation studies.

Methodology: Unlike many more traditional research firms, we are not wed or limited to any specific methodology. We deliver a broad and innovative range of quantitative and qualitative services and will deploy whatever service or combination of services best meets our client’s marketing objectives. These include online and mobile surveys, digital panels, online and in-person dial tests, focus groups, affinity sessions, proprietary digital ethnographies, eye tracking, Emotient Analytics (facial Coding), on site and in-store interviews.

Innovation: We move at the speed of digital and are market leaders in innovating research technology and methodologies. Our Virtual Tag Along® sets the benchmark for digital ethnographies, and our current work with Stanford University, ShareRocket, and Vertical Knowledge enable us to deliver 1) Moment-to-Moment immersive digital monitoring, 2) real-time social equity scores, and 3) a digital monitoring system capturing sentiment, content, interactions, transactional behavior and trends with real time reporting and dashboards.

Sampling Methods: By design, we rely on a number of different sample sources in order to meet the needs of each project and offer a deeper sample base than most. 

• All members of our panels are recruited exclusively using double opt-in permission-based techniques and have expressed interest in participating in online market research.
• We DO NOT use unsolicited email or spam in our recruiting.
• Using multiple suppliers ensures that we minimize any bias that might occur when utilizing a single source for sample.
• In the process of fielding the study, panel respondents are checked against each other, thus preventing the respondents from taking the survey more than once.

Quality Control: The emphasis we place on quality control is unmatched in the industry. We monitor and clean the data several different ways:

• Look for patterns in the data (i.e. straightliner analysis and inconsistent answers)
• Review the open-ended questions to verify that the respondents are giving cogent, valid responses
• We also verify based on length (time spent) of interview (speed trap)
• Scrub out by locality based on zip code and/or IP address coming from “out of the region”
• Many of our surveys also include “attention” questions which ask the respondent to answer a particular way in order to make sure they are paying attention.

It’s not just reaching the right person.  It’s reaching the right person, with the right message, on the right device, at the right time. Our segmentation studies deliver that level of granularity and precision.

We define, identify, and articulate your most valued consumer segments and create detailed profiles to inform your marketing, content and sales teams . Our studies assess your brand to determine awareness, loyalty, and affinity. And, our final reports provide universe estimates of your prospective  consumer base with clear recommendations how, when and on what device to reach them.

Our research will leave you with a rich understanding of:

• Prospective size of the consumer base
• Overall brand awareness, affinity, and loyalty
• How the consumer base breaks down into between 5 and 8 understandable and relatable segments
• Critical details about those segments, including among others:
  • Media preferences and behaviors
  • Platform-related preferences and behaviors
  • Key consumption habits and drivers
  • Psychographics and attitudes
  • Their relative size and potential as targets within the broader universe of relevant subscribers

Our deliverables include both clear, straightforward segment profiles for use as “quick reference” tools, and a simplified segmentation algorithm that will allow you to identify those segments quickly and easily for future research.

Creation. Discovery. Distribution. Optimization. Conversion.

By screen and across social networks, we deliver the research and provide strategies to develop and distribute the most effective and compelling content. 

We drive significant increases in downloads and subscriptions, time on site/apps and other engagement factors. We meet your objectives through research and a multi-layered “enrichment” process and plan that we call 5x5, which focuses our partners’ teams on the content that has the greatest revenue potential.

Our services include:

• quantify brand perceptions
• determine what content is most in alignment with your brand and audience expectations
• differentiate content by screen and social media network
• find ways to leverage all the screens throughout a user’s day to bring people to our platforms.
• map all conversion points and possibilities to drive subscriber growth and use of other related platforms.
• growing new sources of digital and social revenue.  
• Provide a toolkit and playbook to create videos for digital and OTT
  • build new story telling capabilities,
  • help the audience to find and watch the videos we want to offer to our users

Depth of experience: We have conducted over 4000 proprietary studies and have had a seat at the table at every major transition from broadcast, to digital, to mobile, to today’s continuing evolution of multi-screen and multi-platform technology, including OTT and virtual reality. We set the benchmark for understanding, evaluating, and delivering actionable recommendations in this highly complex digital landscape. Our forward thinking provides roadmaps for our clients to choreograph their programs and messaging across all social networks, transform disruption into opportunity, and develop new and innovative revenue streams. 

Deliverables:  We never leave our clients with an indecipherable data dump. While we do deliver comprehensive data and analyses, we decode that information and provide insights and actionable recommendations designed to meet our client’s core objectives. We interpret the date and provide clear roadmaps for success. Additionally, we deliver our raw data (in addition to any data formats requested) in the form of our proprietary Flash Reports. These reports enable our clients to access any cut of the data with a single click. We obviate the need for any additional time and expense that other firms require to process those additional data cuts.

Research Based Consulting: We do not limit our services to research. We are instrumental in helping our clients apply the insights and learnings surfaced in the data. The media landscape continues to evolve at an exponential rate. In order to help our clients anticipate trends and adapt at the speed of digital, we offer ongoing consulting services. Our teams support both on-air and digital initiatives, and we choreograph efforts across all screens and social media platforms. We consult with over 100 stations in the US, a host of media companies and provide research based guidance for all aspects of brand, product, and program development. 

Timelines: We have a reputation within the industry of delivering the fastest turn-around times on even the most complex segmentation studies.

Methodology: Unlike many more traditional research firms, we are not wed or limited to any specific methodology. We deliver a broad and innovative range of quantitative and qualitative services and will deploy whatever service or combination of services best meets our client’s marketing objectives. These include online and mobile surveys, digital panels, online and in-person dial tests, focus groups, affinity sessions, proprietary digital ethnographies, eye tracking, Emotient Analytics (facial Coding), on site and in-store interviews.

Innovation: We move at the speed of digital and are market leaders in innovating research technology and methodologies. Our Virtual Tag Along® sets the benchmark for digital ethnographies, and our current work with Stanford University, ShareRocket, and Vertical Knowledge enable us to deliver 1) Moment-to-Moment immersive digital monitoring, 2) real-time social equity scores, and 3) a digital monitoring system capturing sentiment, content, interactions, transactional behavior and trends with real time reporting and dashboards.

Sampling Methods: By design, we rely on a number of different sample sources in order to meet the needs of each project and offer a deeper sample base than most.

• All members of our panels are recruited exclusively using double opt-in permission-based techniques and have expressed interest in participating in online market research.
• We DO NOT use unsolicited email or spam in our recruiting.
• Using multiple suppliers ensures that we minimize any bias that might occur when utilizing a single source for sample.
• In the process of fielding the study, panel respondents are checked against each other, thus preventing the respondents from taking the survey more than once.

Quality Control: The emphasis we place on quality control is unmatched in the industry. We monitor and clean the data several different ways:

• Look for patterns in the data (i.e. straightliner analysis and inconsistent answers)
• Review the open-ended questions to verify that the respondents are giving cogent, valid responses
• We also verify based on length (time spent) of interview (speed trap)
• Scrub out by locality based on zip code and/or IP address coming from “out of the region”
• Many of our surveys also include “attention” questions which ask the respondent to answer a particular way in order to make sure they are paying attention.